Yahoo Finance Surprise store Aussies are flocking to for Easter
Aussies are planning to stay closer to home this Easter as the cost of living begins to bite.
With cost-of-living pressures rising, many Aussies have decided to ditch the Easter long weekend getaway for other activities closer to home, new research has found.
A recent survey of 1,000 families, conducted by Wesfarmers OneDigital, found more than 50 per cent of Aussies were prioritising visiting family and friends and saving money rather than travelling.
The survey also revealed more than 90 per cent of people were planning to spend less than last Easter as cost-of-living concerns impacted the family budget.
Also read: Kmart, Woolworths, Bunnings: Australia’s best brands revealed
Also read: Bunnings looms as 'category killing' threat to small pet businesses
Also read: Cost of food now among Aussies' biggest money worries
However, spending more time at home doesn’t mean just sitting back and watching movies, with more than a quarter of families using the time off to tackle a garden project. One in two Aussies reported they would be heading to Bunnings to prepare.
Wesfarmers OneDigital spokesperson Michelle Skehan said, while families would be cutting back on travel and focusing on the house and garden, the kids wouldn’t be missing out.
“Easter eggs are definitely still on the menu this year, with nine in 10 saying they would still buy chocolate for the kids,” Skehan said.
“More than a third of parents will also top up the Easter basket with kids' pyjamas and clothes, with Kmart and Target shopping destinations.”
Skehan said the survey revealed a focus on value was high on the priority list, with many planning to shop around for good deals this Easter.
Easter eggs will cost you
Recent Finder research found the majority of Aussies (59 per cent) were planning to celebrate and spend up this Easter.
More than half (52 per cent) of the 1,059 Aussies surveyed planned to buy chocolate this year, with the average Aussie shelling out $62.
Nearly a quarter (23 per cent) of Aussies were planning to entertain at home, spending $107 on average. Others (17 per cent) were planning to eat out and spend $120 on average.
Follow Yahoo Finance on Facebook, LinkedIn, Instagram and Twitter, and subscribe to our free daily newsletter.
