Each year, more than 800 iconic brands are pitted against each other to see who comes out on top as Australia’s favourite, with household names like Kmart, Woolworths and Bunnings all gunning for the title.
Power Retail recognises Australia’s Top 100 Online Retailers and announces category winners. The Top 100, which is a part of its rolling Top 500 Online Retailer Rankings, comprises a mix of retailers, with the winners representing the best-of-breed leaders of the e-commerce industry.
This year, Kmart snagged the number one title from two-time award winner Bunnings Warehouse, which came in fourth.
Also read: Australia's best and worst brands
Once again it was Woolworths going head to head for the number one title, coming in second place, followed by Chemist Warehouse, which jumped up from ninth place last year.
Other notable moves included BIG W, moving from number 12 to number six, along with The Good Guys, which moved up the ladder from number 19 to number 13.
“This year, Kmart consistently ranked highest across categories of site performance, accessibility, payment and delivery options, traffic, and mobile app excellence, making them the most successful retailer in 2022,” Power Retail head of data David Fear said.
“They have demonstrated a true dedication to mastering the mobile user experience and providing consumers with the most streamlined process of browsing and purchasing. We look forward to seeing their growth and innovation in the year to come.”
Rounding out the top 20 in order were:
The Good Guys
In developing the Top 100, Power Retail created a ranking methodology, which analysed retailer performance across the four key dimensions of the consumer lifecycle: Acquisition, Conversion, Fulfilment and Retention.
2023 All Star Bash Award Category Winners
Top User Experience - Adore Beauty
Top Home & Decor Retailer - Spotlight
Most Improved Online Performance - Retravision
Top Department Store - Kmart
Top Fashion & Accessories Retailer - Cotton On
Top Email Marketing - Wittner
Top Social Retailer - BlackMilk
Top Beauty Retailer - Mecca
Top Electrical & Office Retailer - JB Hi-Fi
Top Australian Marketplace - MyDeal
Top Online Only - Kogan
Top Innovator - Modibodi
Top Mobile Experience - St. Frock
Top Emerging Online Retailer - RV Online
Top Sports & Outdoor Retailer - BCF
Top Small-Medium Retailer - Wild Secrets
Top Loyalty Program - Pet Circle
Top Sustainable Retailer - Modibodi
Top Customer Experience - birdsnest