Each year, more than 800 iconic brands are pitted against each other to see who comes out on top as Australia’s favourite, with household names like Kmart, Woolworths and Bunnings all gunning for the title.

Power Retail recognises Australia’s Top 100 Online Retailers and announces category winners. The Top 100, which is a part of its rolling Top 500 Online Retailer Rankings, comprises a mix of retailers, with the winners representing the best-of-breed leaders of the e-commerce industry.

This year, Kmart snagged the number one title from two-time award winner Bunnings Warehouse, which came in fourth.

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Once again it was Woolworths going head to head for the number one title, coming in second place, followed by Chemist Warehouse, which jumped up from ninth place last year.

Other notable moves included BIG W, moving from number 12 to number six, along with The Good Guys, which moved up the ladder from number 19 to number 13.

“This year, Kmart consistently ranked highest across categories of site performance, accessibility, payment and delivery options, traffic, and mobile app excellence, making them the most successful retailer in 2022,” Power Retail head of data David Fear said.

“They have demonstrated a true dedication to mastering the mobile user experience and providing consumers with the most streamlined process of browsing and purchasing. We look forward to seeing their growth and innovation in the year to come.”

Rounding out the top 20 in order were:

1. Kmart

2. Woolworths

3. Chemist Warehouse

4. Bunnings Warehouse

5. JB Hi-Fi

6. BIG W

7. Myer

8. Target

9. Coles

10. Kogan

11. Officeworks

12. Catch

13. The Good Guys

14. Cotton On

15. IKEA

16. Harvey Norman

17. Spotlight

18. Supercheap Auto

19. Mecca

20. BCF

In developing the Top 100, Power Retail created a ranking methodology, which analysed retailer performance across the four key dimensions of the consumer lifecycle: Acquisition, Conversion, Fulfilment and Retention.

2023 All Star Bash Award Category Winners

• Top User Experience - Adore Beauty

• Top Home & Decor Retailer - Spotlight

• Most Improved Online Performance - Retravision

• Top Department Store - Kmart

• Top Fashion & Accessories Retailer - Cotton On

• Top Email Marketing - Wittner

• Top Social Retailer - BlackMilk

• Top Beauty Retailer - Mecca

• Top Electrical & Office Retailer - JB Hi-Fi

• Top Australian Marketplace - MyDeal

• Top Online Only - Kogan

• Top Innovator - Modibodi

• Top Mobile Experience - St. Frock

• Top Emerging Online Retailer - RV Online

• Top Sports & Outdoor Retailer - BCF

• Top Small-Medium Retailer - Wild Secrets

• Top Loyalty Program - Pet Circle

• Top Sustainable Retailer - Modibodi

• Top Customer Experience - birdsnest