Plant-based ‘meat’ has now firmly established itself as the norm.
Dominoes has announced it will be launching a meat-free meat pizza range, joining Hungry Jack’s and McDonalds who are already players in the plant-based fast food game.
That’s right: the new range includes plant-based versions of Beef & Onion, Beef Loaded Burger and Beef Taco Fiesta.
The plant-based meat was developed in partnership with Australian companies and is exclusive to the pizza chain, said Domino’s global development chef Michael Treacy.
Hundreds of flavours and variations from around the world were tested before a plant-based ‘beef’ was settled on that had a similar taste and texture to beef.
“Made from soy protein, our plant-based beef is free from artificial preservatives, flavours and colours, and is lower in saturated fat and higher in protein than its meat counterpart,” Treacy said.
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The bonus is that customers won’t have to pay a cent extra to have the plant-based versions of the beef favourites.
However, don’t rush straight to your nearest Domino’s: the pizzas aren’t available until September.
More plant-based products are in development, according to the pizza chain.
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