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Aldi’s ‘savage’ swipe at Woolworths’ collectables campaign

Lucy Dean
Pictured: Aldi's latest Special Buys has plants for sale, and happy children with Woolworths' Discovery Garden promotion. Images: Aldi, Woolworths, Facebook
Aldi's latest Special Buys campaign looks a lot like another big promotion. Images: Aldi, Woolworths, Facebook

Discount supermarket Aldi has taken aim at Woolworths with its newest Special Buys collection which sees seedlings on sale for $1.99.

It coincides with Woolworths’ Discovery Garden collectables campaign, which offers shoppers the chance to collect a range of seedlings when they spend $30.

Woolworth’s range include thyme, basil, coriander - which has proven controversial, carrots, lettuce, tomato, bok choi and pansy’s.

Aldi is selling tomato and herb seedlings for $1.99, and a four pack of vegetable seedlings for $3.99 as part of its Spring Planting range, on sale on Wednesday (25 September).

The discount supermarket has historically decided not to launch its own collectables campaigns, telling The Sydney Morning Herald that it wanted to avoid anything that could “jeopardise its business model”.

And while the supermarket did not suggest that its Special Buys campaign was aimed to compete with Woolworths, social media quickly noticed the similarities.

Aldi’s Facebook post, which read: “Start your own veggie patch with Aussie grown seedlings for just $1.99 - that’s 15 seedlings for $30!” received thousands of comments.

Source: Aldi via Facebook
Source: Aldi via Facebook

“Love how they mention it’s 15 seedlings for $30, ALDI getting savage out here,” one excited shopper said.

“I’m so excited at the thought of a plant war between supermarkets!” another shopper said.

“Love the cheeky dig at your competition,” added another.

Not everyone was on board, however.

“Trying to compete much. That's an extra $30 I would have to spend on my groceries. At least I'm already spending the $30 for the few plants I get from Woolies,” one person said.

However, another argued that it works out cheaper to just buy the plants, rather than attempt to round-up a grocery shop to score the free seedling from Woolworths.

As with all Aldi Special Buys sales, the sale is only on while stocks last.

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