Yahoo Finance Aldi’s ‘savage’ swipe at Woolworths’ collectables campaign
Discount supermarket Aldi has taken aim at Woolworths with its newest Special Buys collection which sees seedlings on sale for $1.99.
It coincides with Woolworths’ Discovery Garden collectables campaign, which offers shoppers the chance to collect a range of seedlings when they spend $30.
Woolworth’s range include thyme, basil, coriander - which has proven controversial, carrots, lettuce, tomato, bok choi and pansy’s.
Related story: Woman’s savvy Woolies shop saves her nearly $5k in 20c sale
Related story: Aldi fans in a frenzy over $100 toy selling for $30
Related story: New supermarket war: Coles goes bulk-size like Costco
Aldi is selling tomato and herb seedlings for $1.99, and a four pack of vegetable seedlings for $3.99 as part of its Spring Planting range, on sale on Wednesday (25 September).
The discount supermarket has historically decided not to launch its own collectables campaigns, telling The Sydney Morning Herald that it wanted to avoid anything that could “jeopardise its business model”.
And while the supermarket did not suggest that its Special Buys campaign was aimed to compete with Woolworths, social media quickly noticed the similarities.
Aldi’s Facebook post, which read: “Start your own veggie patch with Aussie grown seedlings for just $1.99 - that’s 15 seedlings for $30!” received thousands of comments.
“Love how they mention it’s 15 seedlings for $30, ALDI getting savage out here,” one excited shopper said.
“I’m so excited at the thought of a plant war between supermarkets!” another shopper said.
“Love the cheeky dig at your competition,” added another.
Not everyone was on board, however.
“Trying to compete much. That's an extra $30 I would have to spend on my groceries. At least I'm already spending the $30 for the few plants I get from Woolies,” one person said.
However, another argued that it works out cheaper to just buy the plants, rather than attempt to round-up a grocery shop to score the free seedling from Woolworths.
As with all Aldi Special Buys sales, the sale is only on while stocks last.
Yahoo Finance’s All Markets Summit is on the 26th of September 2019 at the Shangri-La, Sydney. Check out the full line-up of speakers and agenda for this groundbreaking event here.
