Woolworths makes major Everyday Rewards change, as Coles drops prices on 300 items

Supermarket giants Woolworths and Coles have both dropped new promotions today, with shoppers able to nab savings across a range of products.

Woolworths has dropped its biggest Everyday Rewards promotion, letting shoppers earn 10x points each time they buy selected big-name brands.

The promotion will be running across Woolworths supermarkets, along with partner brands Big W, BWS, Everyday Market and Healthylife for the first time.

Coles and Woolworths have both announced new promotions for customers today. (Source: AAP)

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At the supermarket, shoppers can earn extra points on popular brands like Huggies, Primo, Obela, Red Rock and more. At Big W, participating brands include Cygnett, Logitech and selected LEGO ranges.

“Members who regularly boost their Everyday Rewards points enjoy a significant amount of money, on average, off their shop each year,” Everyday Rewards ANZ managing director Hannah Ross said. “So, we’re also thrilled to help members collect points faster to earn $10 off their next shop sooner at Woolworths supermarkets, BIG W and BWS.”

To activate the offer, Everyday Rewards members have to ‘boost’ the ‘Boost Your Budget’ offer in the app, by email or by scanning a QR code in-store. It is running until May 14.

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Coles reduces hundreds of items

Rival Coles has announced it is lowering the prices of more than 300 products in-store and online for three months, including dinner-time favourites and pantry staples from popular brands.

Deals include Coles Australian Lamb Shanks 2 Packs for $8.50 per kilo, down from $9.50 per kilo, and Coles Australian No Added Hormones Beef Oyster Blade Steak 500g for $11, down from $13.

“Autumn comes with the comforts of home cooking and to help households save money and cook hearty meals, we’ve lowered the price of a range of popular meat cuts for the next three months, including our much-loved lamb shanks, perfect for the colder weather,” Coles chief commercial officer Anna Croft said.

There are also price drops on household staples like coffee, laundry liquid and canned vegetables, along with desserts like frozen apple pies and mud cakes.

Coles said it was now offering more than 500 products in total under its ‘Down Down’ pricing through April. The 300 products will be reduced until June 25.

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