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Woolworths delivers huge blow to Coles

Woolworths delivers huge blow to Coles as it's named number 1 online retailer. Source: Getty

Woolworths has been crowned Australia’s number one online retailer, beating out Coles, Bunnings and Target in the latest Power Retail top 100 online retail rankings.

The major supermarket ranked highest across acquisition, fulfilment, customer retention and conversions, and its delivery subscription service launched in November 2019 bolstered online sales, securing its position as the top online retailer.

Coles came in a close second, thanks to its subscription service and partnership with major UK supermarket Sainsbury’s, the report revealed. 

Rounding out the top 10 were Bunnings Warehouse, Target, Big W, The Iconic, Catch, Kmart, Chemist Warehouse and Dan Murphy’s. 

“It’s been exciting to watch the top 100 develop this year and in particular, the movement within the top 20 has been dramatic,” Grant Arnott, managing director of Power Retail said.

“Bunnings has made a huge move up the rankings since launching its transactional website, up 31 spots [compared to] 2018 to number four. It’s never too late to get going online!

“These moves also reflect the broader movement we’re seeing across both online only and multi-channel retailers in the current retail environment. Those who are investing in and capitalising on the online shopping experiences are working past the laggards.”

Big supermarkets underpay staff

While Woolworths is the top online retailer, it was revealed in October last year that around 5,700 Woolworths staff were underpaid around $300 million, though that figure is contested by a class action, which alleged the underpayment was actually to the tune of $620 million.

Second-best online retailer, Coles is second-ranked also made headlines more recently for underpaying staff around $20 million over the last six years. 

It was revealed up to 1,100 Coles workers, or 1 per cent of the entire company, were estimated to have been impacted by the underpayment scandal.

Coles also estimated a further 5 per cent of salaried managers in its supermarkets were also underpaid, though that review is still underway.

“We are working at pace with a team of external experts to finalise our review. Once completed we will contact all affected team members, both current and former, to remediate any identified differences in full,” Coles’ Group CEO Steven Cain said.

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