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Coles takes supermarket war to Costco with SUPERSIZED products

A 5 kilogram bag of Barilla pasta and the exterior of a Coles store in Australia.
Coles has begun selling supersized products, like this 5kg bag of Barilla pasta. Images: Coles, Getty

Costco stores are incredible places: you can buy bulk packets of chips or cut price Swarovski jewellery, frozen truffle and pork dumplings and in some US stores, coffins.

But now it’s facing a new competitor: Coles.

Australian supermarket giant, Coles has launched a new strategy which will see it expand into the bulk-product market, and make a lot of budget-conscious shoppers happy in the process.

More than 25 of Coles products including dinner staples, condiments and baking products will appear on shelves in supersized form.

The larger sized products, like 1 kilogram bags of panko breadcrumbs for $5 offer savings of 63 per cent.

A 2 kilogram packet of San Remo Cous Cous will hit shelves for $6, savings shoppers 46 per cent.

And a 5 kilogram bag of Barilla pasta for $14 saves shoppers 28 per cent.

“We know our customers look for value when stocking up on pantry staples and offering some of our popular products in bulk is one way we are helping our customers save time and manage the family budget,” Coles chief operating officer Greg Davis said today.

“A great example is the Barilla 5kg bag of spaghetti, which is enough to make 40 main course-sized bowls of pasta and last the average family for a couple of months, or even feed the whole extended family at a celebration.”

The products will be available in supermarkets nationally, although supplies will vary.

Latest moves in the supermarket wars

It’s been a busy week for Coles and Woolworths, with the two supermarket behemoths launching massive programs designed to lure customers into stores and ensure they leave with heavier baskets.

Woolworths slashed prices on more than 1,000 products this week in an ongoing Online Super Sale.

However, Coles’ strategy has focused more on availability, introducing more convenience and ready-to-eat meals like avocado toast to stores, in addition to its supersized products.

But it could all be for nought, with South Australian supermarket Foodland outranking both in a recent CHOICE survey measuring customer satisfaction.

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