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Are Woolies and Coles losing their footing in the supermarket war?

Woolworths and Coles. Source: AAP

Coles and Woolworths are household names, and have almost 62 per cent of Australia’s grocery market, new Choice results show.

But, while the duopoly is strong, Choice’s new findings on which supermarkets Aussies prefer show the two supermarket giants can’t afford to be complacent.

The survey of over 2,800 supermarket shoppers showed Aussies rate the supermarket giants highly for their convenient locations, but just under half of respondents said they still shopped around.

Here are the results:

Shopper satisfaction ratings for eight supermarket chains. Source: Choice

South Australia’s Foodland ranked the highest, with 82 per cent customer satisfaction, followed closely by Harris Farm Markets in New South Wales.

Shoppers liked Foodland’s ease of locating items they wanted, ease of use of shopping trolleys/baskets, speed and ease of checkout, store appearance, layout and clarity of signage.

Harris Farm ticked boxes in quality of fresh produce, while customers liked Aldi for its value for money.

What don’t customers like?

Top frustrations of supermarket shoppers. Source: Choice

While Coles and Woolworths announced commitments to reducing levels of excessive packaging, the survey revealed over half of all customers still found too much packaging a hassle.

More respondents said Harris Farm Markets, FoodWorks, IGA and Foodland had appropriate amounts of packaging than in Costco, Aldi, Coles and Woolworths.

People also didn’t like the lack of locally produced products in grocers and expressed frustration with bagging area errors in self checkouts.

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