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Best Woolworths, Coles 50% off deals this week

Woolworths and Coles don't make much profit from half-price items, but it's an important marketing strategy. (Images: Coles, Woolworths, AAP)

Woolworths and Coles each week slash prices by 50 per cent for a bunch of grocery items.

The supermarkets use these bargains as "loss leaders" – items that don't make any money themselves but will bring people in, who will likely buy other more profitable products.

The half-price specials also distinguish Coles and Woolworths from challenger Aldi. The fast-rising budget supermarket also has weekly specials, but they're not discounted anywhere near 50 per cent.

For your convenience, Yahoo Finance has listed the most attractive half-price products from Woolworths and Coles in the one place below. Use this page to decide which supermarket to do your weekly grocery shop.

The special prices below apply between Wednesday February 5 to Tuesday February 11. 

Woolworths: best half-price deals

This week's batch of half-price food items at Woolworths is the largest and best we've seen in a few months.

Food items:

Olay range selling for half-price at Woolworths (Image: Woolworths).

Non-food items:

Coles: best half-price deals 

Like its rival, Coles has many boxed chocolates on sale as a Valentine's Day promotion.

Non-food items:

  • Swisse Ultiboost Magnesium 120-tablets: $17.50 (other Swisse also half-price)

  • Fairy Platinum Plus dishwashing tablets 45-pack: $17.50

  • Fairy Platinum Plus dishwashing tablets 30-pack: $15

  • Nivea Cellular anti-age night cream 50mL: $14 (other Nivea also half-price)

  • Covergirl Outlast All Day Lipstick 2.3mL: $10.50

  • Naturopathica Fat Blaster Less Sugar chocolate shake 430g: $10

  • Essano rosehip oil 20mL: $10

  • Dynamo laundry liquid 2L or Professional 2L: $8.75

Groceries on sale for half-price at Coles. (Image: Coles)

Food items:

  • Lindt Lindor chocolate gift box 235g: $10

  • Maharajah's Choice basmati rice 5kg: $9.50

  • Gold Sunset canola, sunflower or vegetable oil 4L: $9

  • Cadbury Roses boxed chocolate 450g: $7.75

  • Cadbury Favourites boxed chocolate 373g: $7

  • Ferrero Rocher T8 Heart 100g: $6

  • Cadbury gift box 220g: $6

  • Mars Maltesers 400g, M&Ms Peanut 460g or Celebrations 320g: $6

  • Peters Connoisseur ice cream 1L: $5.50

  • M&Ms, Bounty, Maltesers, Mars, Snickers ice cream 6-pack 213-306mL: $4.25

  • Steggles chicken garlic kiev 350g: $4

Some of the links in this article may return revenue to Yahoo Finance Australia.

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