Aldi is fast taking market share from Woolworths and Coles through a public perception of consistently low prices.
Although the always-cheap image is not necessarily factually true, research this year showed Australians had developed "an emotional connection" to Aldi that they don't feel for the other supermarkets.
The same study also predicted Aldi Australia would transform the current Coles-Woolworths duopoly into a 3-way battle within the next ten years.
One warning though, is that Aldi's grocery Super Saver deals aren't as steeply discounted as Woolworths and Coles' regular 50%-off specials. But Aldi's products likely come off a lower normal price to start with.
For your shopping convenience, Yahoo Finance has pushed the trolley around to pick out the best of the Special Buys and Super Savers in the coming week:
Aldi Special Buys: Saturday December 7
Saturday sees women's make-up, men's grooming, tech gadgets, camera accessories and candles on sale:
Wireless earbuds: $59.99
Sony wireless headphones WH-CH510: $49.99
Oral-B electric toothbrush Pro 700: $49.99
Oral-B Precision Clean brush heads 8-pack: $39.99
Men's electric shaver: $39.99
Canon mini photo printer pack: $129
Fujifilm Instax Mini 9: $79.99
Wifi waterproof action camera: $69.99
Premium skin care gift set Caviar Illumination for 40+ or Cellsation for 50+: $29.99
Make-up brush cleaner and dryer: $16.99
Olay moisturising lotion value pack 2x150mL: $14.99
Luxury make-up brush and pouch set: $12.99
Scented candle 400g: $14.99
Reed diffuser 145mL: $14.99
Candle tin 3-pack: $9.99
Accessories case: $19.99
Aldi Special Buys: Wednesday December 11
Gifts and books for children dominate the Wednesday batch:
Children's bookcase: $69.99
Licensed swing chair (Frozen 2 or Paw Patrol): $59.99
Licensed backpack gift set (LOL Surprise, PJ Masks, Paw Patrol, or Ryan's World): $24.99
Licensed swim vest (Paw Patrol, Toy Story, Spiderman, Frozen 2): $19.99
Barbie doll & scooter or Barbie Holiday: $24.99
Children's Moon Chair: $19.99
Spot or Peppa Pig book box set: $12.99
Book box set various titles: $9.99
Book & Plush set various titles: $9.99
Hairy Maclary books: $5.99
Where's Willy activity books: $4.99
Aldi Super Savers (groceries)
The Super Savers range has shrunk for the current period:
Butterflied lamb leg: $14.99 per kg (usually $18.99)
Gelato or sorbet chocolate, hazelnut, passionfruit or mango: $2.99 ($3.99)
Chicken snack kit 103g mayo with sweetcorn, mayonnaise or wholegrain mustard: $1.49 ($1.99)
Australian sliced Beetroot 425g: 99c ($1.19)
Surface and cockroach spray 350g: $1.99 ($2.69)
Yahoo Finance has not received any monetary benefit for this article.
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