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Aussie supermarket's major move to compete with Woolworths and Coles

IGA has dropped and locked prices on thousands of items until July 30.

IGA has slashed the prices of thousands of popular winter products for the next three months. It joins rivals Coles and Woolworths in dropping prices for shoppers.

The major supermarket chain has dropped and locked the prices on more than 3,000 products as part of its Low Prices Every Day initiative until July 30, 2024. Deals include Heinz Big Red Soup for $2, down from $2.50, while other items like Maggi Recipe Bases and 2 Minute Noodle 12 packs have continued to stay locked at $1.70 and $10 respectively.

Other items being reduced include butter and margarine, yoghurt, cheese, toothpaste, pet food, dishwashing liquid, nappies and baby food.

IGA price drops
IGA has slashed the prices of thousands of grocery staples until the end of July. (Source: Supplied)

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There’s also treats like ice-cream from Sarah Lee, Smith’s Potato Chips and Arnott’s biscuits on sale. You can check out the full list of prices dropped items here.

Shoppers can also save through IGA’s Price Match program, which automatically matches the lowest regular shelf price of essential comparable products at rivals Coles and Woolworths every week.

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The supermarket said small stores match the prices of 200 products, medium stores 600 items and larger stores match more than 1,200 items.

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IGA isn’t the only supermarket slashing prices. Last month, Coles announced it would be lowering the prices of more than 300 products, including dinner favourites and pantry staples, for three months until June 25.

Deals include Coles Australian Lamb Shanks 2 Packs for $8.50 per kilo, down from $9.50 per kilo, and Coles Australian No Added Hormones Beef Oyster Blade Steak 500g for $11, down from $13.

Earlier this year Woolworths also dropped the prices of more than 400 items, including fresh meat, fruit and veg and Autumn staples until May 28.

Deals include Woolworths Meatballs 400 grams for $6, down from $8, and roast pork leg for $9 per kilo, down from $11 per kilo.

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