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TTD Jun 2024 40.000 put

OPR - OPR Delayed price. Currency in USD
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    Trade Desk shares pop after securing Netflix ad-tech deal

    After just one year, Netflix's (NFLX) ad-tier subscription service has over 40 million users. The Trade Desk shares (TTD) have popped on the news that Netflix will launch its own ad-tech platform. Citi Analyst Ygal Arounian joins Market Domination to comment on what Trade Desk's automation software has to gain on this opportunity. "Netflix is 20% of viewership. and that ad platform is expected to grow. So what that means, bottom line for the trade desk, and on our estimates, we think that the billings, the dollars that are running through The Trade Desk in 2025, that's an incremental $500 million, or about 3 to 4% of growth that's just in 2025," Arounian says. For more expert insight and the latest market action, click here to watch this full episode of Market Domination. This post was written by Luke Carberry Mogan.


    Here's what 10 analysts have to say about Netflix ad tier

    Netflix (NASDAQ:NFLX) announced Wednesday that it will team up with The Trade Desk (NASDAQ:TTD), Google (NASDAQ:GOOGL) Display&Video 360, and ad-tech firm Magnite to accelerate automated ad buying. The company also made several other announcements as part of its Upfront 2024 press release.


    Midday movers: Walmart, Chubb and Trade Desk rise; Meta, GameStop fall

    (Updated - May 16, 2024 11:51 AM EDT)