Six Flags announced it was ending its unlimited food plan after TikTok personalities bragged about exploiting it to eat every meal there.
Working off an admittedly low base, given the slow season and the comparison to a pandemic Q1 2021, Six Flags nonetheless grew its park attendance numbers 25%, its revenue 68%, and -- well, no profit, unfortunately, but Six Flags cut its losses by 31% year over year. Six Flags welcomed 1.7 million guests to its parks in the quarter, extracted $138 million in revenue from their wallets, and lost $0.76 per share in the process. Investors may not be thrilled with the loss, but it seems to me that Six Flags is setting itself up to make a lot of money this year, once the weather warms and attendance picks up.
Six Flags Entertainment (NYSE: SIX) shareholders lost ground to a declining market this week as the stock fell 8% through Thursday trading compared to a 2% slump in the S&P 500, according to data provided by S&P Global Market Intelligence. The decline pushed the theme park operator further into negative territory for the year, down 33% so far in 2022. Six Flags announced before the market opened on Thursday that sales jumped 68% in the first-quarter selling period that ended April 3.