Rebranding to Bed Bath & Beyond hasn’t gone as well as hoped.
Overstock.com, which was one of the biggest names in e-commerce, is being revived just a year after its new owners ditched the name in favor of Bed Bath & Beyond.
MIDVALE, Utah, July 18, 2024--Beyond, Inc. (NYSE:BYON), owner of Overstock, Bed Bath & Beyond, Zulily, and other online retail brands designed to unlock your home’s potential, today announced Overstock’s highly anticipated Grand Reopening.