MAT Jan 2025 3.000 call

How 'Masters of the Universe' will use the 'Barbie' playbook

Mattel (MAT) is hoping that He-Man and his Power Sword can bring the same magic that Barbie brought to the box office. The company recently announced it's teaming up with Amazon MGM Studios (AMZN) to bring Masters of the Universe to the big screen on June 5, 2026. Speaking with Yahoo Finance Executive Editor Brian Sozzi at the 2024 Milken Institute Global Conference, Mattel Chairman and CEO Ynon Kreiz says the move is part of the company's "strategy to continue to capture value for Mattel outside of the toy aisle." While Kreiz admits that not every movie can be a Barbie, Mattel is "absolutely looking to apply the same methodology and the same approach" to Masters of the Universe. He also says the same ideas will be applied to marketing the movie, saying "The approach will be about infusing purpose, creating cultural relevance and currency."  Watch the video above to hear Kreiz discuss what's next for Barbie and what his outlook for the holiday shopping season. For more expert insight and the latest market action, click here. This post was written by Stephanie Mikulich.