The gatekeeper of the internet is revamping its most important product, but it's not clear how advertising fits into AI-infused answers.
Google's AI-driven approach is a bulwark against an emergent threat. It’s also a strategic gamble.
At Google Marketing Live 2024, the company introduced new products and features for advertisers that include ad placement across the new "AI Overviews," formerly Search Generative Experience, format.