Comcast Corporation (CTP2.F)
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Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Comcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic transactions on live streaming events, including the Olympic Games Paris 2024.
- Business Wire
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions Across Largest, Most Prestigious Live Events on Streaming Platforms—Including the Olympic Games Paris 2024
CANNES, France, June 18, 2024--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic [& Paralympic] Games Paris 2024. In addition, FreeWheel released a new report entitled, "It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming Is Changing the Game," adding additional support for marketers interested
