Paramount's troubles have media veterans whispering about what could be next.
Comcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic transactions on live streaming events, including the Olympic Games Paris 2024.
CANNES, France, June 18, 2024--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic [& Paralympic] Games Paris 2024. In addition, FreeWheel released a new report entitled, "It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming Is Changing the Game," adding additional support for marketers interested