Previous close | 0.6800 |
Open | 1.1400 |
Bid | 0.8300 |
Ask | 1.0000 |
Strike | 39.00 |
Expiry date | 2024-06-14 |
Day's range | 0.7300 - 1.1400 |
Contract range | N/A |
Volume | |
Open interest | 119 |
It's getting more expensive to watch your favorite streaming shows — especially if you want to watch them without commercials.
Comcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional markets represents a major offensive in the battle for advanced TV ad dollars.
NEW YORK, June 06, 2024--Today, Comcast Advertising and TransUnion (NYSE: TRU), a global information and insights company, announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32MM households can be matched to information within TransUnion’s identity graph to build custom, advanced audience segments for addressable TV advertising campaigns on Comcast platforms.