The annual Consumer Electronics Show — or CES — is the world’s most significant preview into technology coming up for the masses.
This year Korean manufacturer LG has captured attendees with a new television that disappears into the soundbar when switched off and roll up when switched on.
The company is touting the tech as the next step in having large televisions that don’t dominate the interior design of a room.
“A rollable OLED TV is a true game-changer, liberating users from the limitations of the wall and freeing them to curate their own personal space which no longer needs to be reserved full time for TV viewing,” said the LG announcement.
The LG Signature OLED TV R can also be partially rolled out — a mode that shows about 25% of the screen for simple displays like time and weather.
No information on release date, prices or specifications was provided by the company, which does prompt cynics to question whether the concept will ever make it to actual living rooms.
But meanwhile we can enjoy the video from Las Vegas:
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