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Woman slams Urban Outfitters after discovering shady marketing ploy: 'I truly could not believe it'

Morgan Greenwald
·2-min read

People love to roast the unusual things that Urban Outfitters sells — especially since they tend to sell said unusual things at unfathomably high prices.

Anyone who’s ever shopped at Urban Outfitters can attest to the fact that the retailer tends to find everyday items and disguise them as “vintage” or “exotic” so they can charge a premium.

Recently, 20-year-old theater student and TikTok user @daniellewowie was browsing the Urban Outfitters site when she came across one of these deceptive items. Believe it or not, UO had her P.E. sweatshirt from middle school listed on its site as a “vintage crewneck P.E. sweatshirt” — for $98.

“Urban Outfitters is selling a ‘vintage’ crewneck P.E. sweatshirt for $98 … and it’s literally my middle school P.E. sweatshirt, like I cannot make this up,” @daniellewowie explained in her now-viral video. As she expressed her disbelief, she even held up her own version of the sweatshirt to the camera to prove that it was, in fact, the same one she was forced to wear as a preteen.

“This can’t be real,” one person responded.

“Urban is so overpriced it’s not even funny,” another added.

Speaking to BuzzFeed News, @daniellewowie explained that an old classmate tipped her off about the “evil” listing.

“I first saw it being listed because someone who was in my class posted about it on Twitter,” she said. “I had to check myself to see because I truly could not believe it was real! Especially at such a high price … evil.”

According to some commenters, it’s possible that the listing was actually put on UO’s site via their marketplace, which anyone can apply to sell on. According to BuzzFeed, though, anything listed via UO MRKT has a “UO MRKT” badge, which the sweatshirt did not seem to have.

Unsurprisingly, the listing was taken down not long after @daniellewowie’s video went viral, but not before she had time to dramatically read some of the reviews.

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The post TikToker roasts Urban Outfitters for selling her old P.E. sweatshirt for $98 appeared first on In The Know.