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TikTok, influencers on the clock

·1-min read

Alex is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces. Danny, Mary Ann and Jonathan Metrick, the chief growth officer at Portage Ventures, dove into growth marketing. You can listen to the full episode on the Equity Podcast feed.

This conversation was spurred by the TechCrunch Experts project, where we're looking for the best growth marketers for startups. Metrick was recommended to us in July (you can read his featured recommendation in our growth roundup) and we were eager to learn from his experience.

Help TechCrunch find the best growth marketers for startups.

Provide a recommendation in this quick survey and we'll share the results with everybody.

In this conversation, we cover:

  • Influencers taking on the marketing world.

  • The challenges marketers face with iOS 14.

  • How Metrick sees trends developing geographically.

  • What holiday advertising might look like in 2021.

  • How to build a growth marketing team.

Equity drops every Monday at 7:00 a.m. PDT, Wednesday, and Friday at 6:00 a.m. PDT, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts!

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