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Starburst lollies gone for good: ‘Difficult decision’

Empty shelves in an Australian supermarket and the Starburst logo.
Starburst chews, babies and snakes are no longer being stocked in Australian supermarkets. (Source: Getty/Mars)

Next time you’re at the supermarket you’re unlikely to see any Starburst lollies gracing the shelves.

US confectionery giant Mars has confirmed the iconic lolly brand was removed from Australia in June as rising costs got too much.

A spokesperson for Mars said it was a “difficult decision” to remove the brand from the Australian market.

"Our Starburst products are imported from Europe and, like many businesses that are importing products from overseas, the brand has been exposed to supply chain difficulties and rising cost pressures over the last two years," the spokesperson said.

"After reviewing all options, we’ve made the difficult decision to discontinue the brand in Australia from June 2022.

"As a proud Australian manufacturer for more than 60 years, we are taking this opportunity to prioritise and invest in the brands and products we make locally in Australia such as M&Ms, Maltesers, Skittles, Snickers, Extra and Eclipse."

Supply chain woes

The cost of many items has been exacerbated by supply chain issues stemming from COVID-19 lockdowns, the war in Ukraine and the recent flooding in New South Wales.

In addition, a lack of workers has put pressure on supply chains and sent costs soaring.

Inflation surged 6.1 per cent over the 12 months to June, revealing the toll on Aussie budgets from rising prices.

Inflation has been soaring around the globe due to the conflict in Ukraine pushing up commodity and fuel prices.

This has driven up the costs of manufacturing goods and transporting them to where they need to go.

The low unemployment rate of 3.5 per cent has also been putting pressure on businesses to lift wages, prompting them to charge more for their goods and services.

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