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'Ruined Christmas': Backlash over 'cruel' Celebrations advent calendar joke

Brooke Rolfe
·News Reporter
·2-min read

Consumers are up in arms over a “cruel” Christmas advent calendar prank which saw them wake up three mornings in a row to sheer disappointment.

Chocolate lovers were left wildly underwhelmed by what they received behind the first few doors of this year’s UK Celebrations advent calendar, with some accusing the company of “ruining Christmas”.

The calendar has been dubbed a “sick joke” by fuming customers, all because of the innocent Bounty chocolate – a treat often universally regarded as inferior to other selections.

Celebrations UK has faced backlash over the Bounty stunt. Source: Amazon
Celebrations UK has faced backlash over the Bounty stunt. Source: Amazon

The company has for years caused uproar over its placement of the controversial chocolate in the calendar – one year putting it first before last year placing it in the first two spots.

Customers have this year complained the brand, owned by Mars, has taken a step too far, expressing their disapproval of receiving a Bounty on the second, third and fourth days of December.

Behind door number one was a Malteser, giving consumers false hope that perhaps the Bounty games were over.

“Well that didn’t last long, did it?!?! Urgh!!! At least it’s not a Monday ... How about doing a non-Bounty Advent Calendar?!?!” one annoyed Bounty hater wrote to the company on Twitter.

Hundreds of unhappy customers took to Twitter to complain to the company. Source: Twitter
Hundreds of unhappy customers took to Twitter to complain to the company. Source: Twitter

“This is a joke now,” another wrote just after opening the fourth window, adding in a separate tweet: “If the 5th day is bounty I don't know what to do.”

Someone else wrote “Get em in the bin!,” while another said, “Somebody needs to be held accountable”.

“Three in a row = three unhappy children! Hopefully there will be no more Bounty,” another said.

The brand was far from remorseful for its obvious rogue act, taunting naysayers in multiple graphics poking fun at them.

One was a stock image of a man going to sleep with a poorly photoshopped imaged of a giant Bounty in his arms and the words, “us sleeping soundly knowing we’ve spread the #BountyLove”.

Another was of a woman whispering into a man’s ear pictured next to a limb with goosebumps and the words, “when you hear someone sticking up for Bounty”.

The brand attempted to ease the concerns of its fan base, telling them it still had some “twix” up its sleeve.

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