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Rob Gronkowski, Floyd Mayweather sued for endorsing 'fraudulent' teeth-whitening lights

Liz Roscher
·2-min read

Rob Gronkowski and Floyd Mayweather both endorsed an expensive teeth-whitening light, and now they’re headed to court over it.

Long Island man Burton Kraus filed a $5 million class action lawsuit against Gronkowski, Mayweather, Snow Teeth Whitening and its founder on Monday, alleging that the expensive product is fraudulent, cheap, and ineffective. The suit further accuses the company of engaging in a “wide-spread fraudulent scheme to deceive consumers.”

Gronk, Mayweather compensated for endorsement

The kit, which includes a whitening serum and a LED mouthpiece that the company claims “accelerates” the serum, retails for $199. Mayweather has endorsed the kit numerous times, and has called it “the best teeth whitening kit money can buy.” The Snow website even sells a product called “Floyd Mayweather’s Snow Teeth Whitening At-Home System.” The suit says that Mayweather was compensated for his endorsement.

Gronkowski has repeatedly endorsed and promoted Snow on his Instagram, which the suit says he was compensated for. Two years ago he did a one-minute video for Snow, dancing and rapping to a parody of “Ice Ice Baby” with lyrics about teeth whitening. No, this is not a joke. This video actually exists.

‘Complete disregard for human decency’

The suit savagely picks apart the claims Snow has made about its products. While Snow has “unequivocally” claimed that their teeth-whitening light “delivers amazing results,” Kraus and his attorneys have had the teeth-whitening light tested by an independent lab. Not surprisingly, the suit says the testing shows the the lights to be completely ineffective.

More harmfully, Snow claims that the lights on the LED mouthpiece can protect people from COVID-19. The suit alleges that is entirely false and demonstrates “greed and a complete disregard for human decency.”

Despite the seriousness of playing on the public’s fear of COVID-19 to sell a quack product, there are some actually funny items in the suit. Snow allegedly made up awards they said they’d won, and claimed they have customers in countries that don’t even exist.

7. Defendants have also simply fabricated awards and accolades from well-known publications, when they have won no such awards or received such accolades.

8. Their lies are so brazen they falsely claimed to have customers in over 200 countries around the world, yet there are not even 200 countries in the world.

Everyone probably knows the lesson here, but it’s still worth saying: don’t buy a product just because an athlete an endorsed it. Not even when they do a nonsensical, unhinged video for it.

Dec 6, 2019; Boston, MA, USA; Former New England Patriots tight end Rob Gronkowski and his girlfriend, Sports Illustrated swimsuit model Camille Kostek pose for the Jumbotron during the second half of the game between the Boston Celtics and the Denver Nuggets at TD Garden. Mandatory Credit: Winslow Townson-USA TODAY Sports
Rob Gronkowski and Floyd Mayweather are being sued for endorsing a teeth-whitening product that is "fraudulent" and misleading. (Winslow Townson-USA TODAY Sports)

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