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REVEALED: The staggering cost to air a 30 second Super Bowl ad

During Super Bowl LIII at Mercedes-Benz Stadium on February 3, 2019 in Atlanta, Georgia. Image: Getty

Sarah-Jessica Parker, John Malkovich, Denzel Washington, Harrison Ford and the entire cast of the Avengers will make appearances in the 2019 Super Bowl advertisements.

While these stars will likely demand hefty paychecks for their appearances, the brands behind the ads will also be shelling out major bucks just to appear in the half-time slot.

In fact, according to CNBC, the host network CBS is charging a whopping US$5.25 million (AU$7.26 million) fee for a 30-second ad slot.

That’s a record AU$242,000 a second.

It’s up US$1 milion on the 2014 fees, with the price of the average ad nearly doubling in the last decade, according to Nielsen Media Research.

The Super Bowl raked in 103.4 million viewers last year, but the record number of views was in 2014 when 114.4 million people tuned in.

But it’s not just the live eyeballs. The Super Bowl has a reputation for airing interesting, exciting and moving ads. Sites will dedicate stories to the best advertisements, and at time of publication, the Avengers Endgame trailer was trending on twitter, as is fellow Marvel alum, Captain Marvel. Both films aired trailers during the Super Bowl.

According to AdAge, Anheauser-Busch InBev – the brand behind Budweiser, Stella Artois and Bud LIght has purchased a staggering five-minutes and 45 seconds of ad time.

While fees for slots vary depending on the slot, at AU$7.26 million for 30 seconds, the brand could have spent as much as AU$83 million.

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