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The Retail Apocalypse

Daniel Laboe

Millennials are changing the landscape in which businesses operate, with Silicon Valley leading the charge. Our world is becoming centered on the interconnected digital network we call the internet. The internet was built to hold and share data, making the transfer of data timely and seamless. Today the internet is allowing for a timely and seamless transfer of goods.

We, as millennials have grown up to recognize the importance of both convenience and value as standards of living. Why go to the store when you can make a few taps on your phone and get almost anything delivered to you? Why spend an hour looking for one thing you want at Macy’s M when you could just type that item into AMZN and find what you’re looking for within minutes? Why spend more at a traditional retailer when you can find the same thing at a discounted price at TJ Maxx or Marshalls TJX?

Check out my article summing up how Kohl’s and TJX’s earnings exemplifies how the brick-and-mortar retail markets have been playing out in recent years.

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