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No Fade Fresh Launches at Giant Eagle

·3-min read

Creator of Color Depositing Shampoos and Conditioners Launches with Giant Eagle

Fort Lauderdale, FL, Dec. 07, 2021 (GLOBE NEWSWIRE) -- Fort Lauderdale, FL – No Fade Fresh’s semi-permanent color depositing shampoos and conditioners are now available at Giant Eagle. The retailer will carry the shampoos and conditioners in the shades of Light Pink, Purple Bordeaux and Icy Platinum Silver.

“We are pleased to introduce our No Fade Fresh products to the Giant Eagle shopper. We know that this new offering will cater to the customer that is looking for salon-quality hair color at an economical price. We are incremental to the other products currently carried in the hair color category, as our product works as an enhancement to both box hair color as well as salon color,” stated No Fade Fresh CEO, Leland Hirsch. “We are happy to offer a safe, clean, salon-quality hair color to Giant Eagle customers.

Founded in 1931, Giant Eagle, Inc. has grown to be a leading food, fuel and pharmacy retailer in the region with more than 470 stores throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana. Giant Eagle, Inc., ranked among the top 40 on Forbes magazine’s largest private corporations list, is one of the nation’s largest food retailers and distributors with approximately $10 billion in annual sales.

No Fade Fresh has an entire line of color depositing shampoo and conditioner duos in pastels, vivid, and natural colors. The products are $14.99 each, and allow the consumer to keep their hair “salon fresh.”

No Fade Fresh has taken painstaking efforts to formulate products that can be defined as “clean, plant-based beauty” in the very “dirty” category of hair care. The products have no harsh chemicals, and are the only on-shelf that can make the following claims: 100% Vegan, No Gluten, No Sulfates, No PPD, No Parabens, No Mineral Oil, and PETA-Certified/Cruelty Free with no Animal Testing ever. Additionally, all products are formulated at No Fade Fresh’s in-house lab in Fort Lauderdale, FL.

No Fade Fresh applies color through shampooing and conditioning in the shower in 2-5 minutes. All products have a built-in Bond Rebuilder technology, “BondHeal,” that strengthens and repairs the hair from the inside out, plus a stand alone BondHeal product . Additionally, the company created the first “smart label for smarter color choices,” with color swatches on the front at Point of Purchase. Leland continues, “The directions on the back label provide a very precise salon color consultation. The label folds open showing a video on how the product is used. The QR code allows for changing videos and messaging to continuously share product knowledge. “We want to extend the consumer’s hair color investment.”

About No Fade Fresh

No Fade Fresh is “Clean Beauty Hair Color” that was created by world renown hair colorist, Leland Hirsch, known as “The Hair Color Authority.” Leland was the go-to hair consultant for leading beauty publications like Vogue and Harper’s Bazaar, and was New Product Developmental Consultant for companies including Redken, Clairol and others for over forty years. In the 1990s, Leland developed the first color-depositing shampoos and conditioners under the ARTec banner, and sold through professional salons, allowing salons/stylists to perfect color and to retail to their clients for home hair color maintenance. ARTec was sold to L’Oreal in 2002. In 2020, Leland applied his proprietary, patented technology from the professional sector to the Food/Drug/Mass channel.

CONTACT: Kelly Coughlin No Fade Fresh 954-294-9135

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