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Newell Brands Inc.’s (NASDAQ:NWL) Investment Returns Are Lagging Its Industry

Today we'll evaluate Newell Brands Inc. (NASDAQ:NWL) to determine whether it could have potential as an investment idea. Specifically, we'll consider its Return On Capital Employed (ROCE), since that will give us an insight into how efficiently the business can generate profits from the capital it requires.

First up, we'll look at what ROCE is and how we calculate it. Second, we'll look at its ROCE compared to similar companies. Finally, we'll look at how its current liabilities affect its ROCE.

Understanding Return On Capital Employed (ROCE)

ROCE is a measure of a company's yearly pre-tax profit (its return), relative to the capital employed in the business. In general, businesses with a higher ROCE are usually better quality. In brief, it is a useful tool, but it is not without drawbacks. Author Edwin Whiting says to be careful when comparing the ROCE of different businesses, since 'No two businesses are exactly alike.

How Do You Calculate Return On Capital Employed?

Analysts use this formula to calculate return on capital employed:

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Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)

Or for Newell Brands:

0.065 = US$825m ÷ (US$16b - US$3.0b) (Based on the trailing twelve months to December 2019.)

So, Newell Brands has an ROCE of 6.5%.

View our latest analysis for Newell Brands

Does Newell Brands Have A Good ROCE?

One way to assess ROCE is to compare similar companies. In this analysis, Newell Brands's ROCE appears meaningfully below the 12% average reported by the Consumer Durables industry. This could be seen as a negative, as it suggests some competitors may be employing their capital more efficiently. Setting aside the industry comparison for now, Newell Brands's ROCE is mediocre in absolute terms, considering the risk of investing in stocks versus the safety of a bank account. It is possible that there are more rewarding investments out there.

Our data shows that Newell Brands currently has an ROCE of 6.5%, compared to its ROCE of 2.2% 3 years ago. This makes us wonder if the company is improving. The image below shows how Newell Brands's ROCE compares to its industry, and you can click it to see more detail on its past growth.

NasdaqGS:NWL Past Revenue and Net Income, February 18th 2020
NasdaqGS:NWL Past Revenue and Net Income, February 18th 2020

When considering ROCE, bear in mind that it reflects the past and does not necessarily predict the future. Companies in cyclical industries can be difficult to understand using ROCE, as returns typically look high during boom times, and low during busts. This is because ROCE only looks at one year, instead of considering returns across a whole cycle. What happens in the future is pretty important for investors, so we have prepared a free report on analyst forecasts for Newell Brands.

How Newell Brands's Current Liabilities Impact Its ROCE

Current liabilities include invoices, such as supplier payments, short-term debt, or a tax bill, that need to be paid within 12 months. Due to the way the ROCE equation works, having large bills due in the near term can make it look as though a company has less capital employed, and thus a higher ROCE than usual. To counter this, investors can check if a company has high current liabilities relative to total assets.

Newell Brands has total assets of US$16b and current liabilities of US$3.0b. Therefore its current liabilities are equivalent to approximately 19% of its total assets. This is a modest level of current liabilities, which would only have a small effect on ROCE.

The Bottom Line On Newell Brands's ROCE

If Newell Brands continues to earn an uninspiring ROCE, there may be better places to invest. Of course, you might also be able to find a better stock than Newell Brands. So you may wish to see this free collection of other companies that have grown earnings strongly.

If you like to buy stocks alongside management, then you might just love this free list of companies. (Hint: insiders have been buying them).

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Thank you for reading.