Australia markets closed
  • ALL ORDS

    7,325.80
    +8.30 (+0.11%)
     
  • ASX 200

    7,063.50
    +4.90 (+0.07%)
     
  • AUD/USD

    0.7736
    -0.0019 (-0.25%)
     
  • OIL

    63.07
    -0.39 (-0.61%)
     
  • GOLD

    1,777.30
    +10.50 (+0.59%)
     
  • BTC-AUD

    78,829.05
    -281.95 (-0.36%)
     
  • CMC Crypto 200

    1,398.97
    +7.26 (+0.52%)
     
  • AUD/EUR

    0.6452
    -0.0021 (-0.32%)
     
  • AUD/NZD

    1.0822
    +0.0016 (+0.15%)
     
  • NZX 50

    12,684.73
    +48.18 (+0.38%)
     
  • NASDAQ

    14,041.91
    +15.71 (+0.11%)
     
  • FTSE

    7,019.53
    +36.03 (+0.52%)
     
  • Dow Jones

    34,200.67
    +164.68 (+0.48%)
     
  • DAX

    15,459.75
    +204.42 (+1.34%)
     
  • Hang Seng

    28,969.71
    +176.57 (+0.61%)
     
  • NIKKEI 225

    29,683.37
    +40.68 (+0.14%)
     

‘May not be shared’: Netflix tests HUGE change

Lucy Dean
·2-min read
UKRAINE - 2021/01/20: In this photo illustration a silhouette of a hand holding a TV remote seen displayed in front of the Netflix logo. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)
Do you pay for your own Netflix? Image: Getty.

Millions of Netflix (NFLX) users could be forced to pay for the streaming service under a new test designed to stop password sharing.

The mega-streaming platform has begun rolling out a feature asking users to to verify they are the authorised user on the account.

A 2020 study found that 54 per cent of users share their account with people who don’t live with them, despite Netflix’s terms of services stating accounts can only be shared with members of the same household.

Now, Netflix is fighting back. Under a new update, some customers are receiving messages on their screens prompting them to set up their own, paid account if they aren’t living or watching with the actually paying subscriber.

“If you don’t live with the owner of this account, you need your own account to keep watching,” the message reads, Streamable first reported.

To proceed through to the account, Netflix then sends an email or text code to the authorised user. Viewers can also delay the verification to keep watching.

“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a spokesperson said.

Netflix’s terms of service also says accounts “may not be shared with individuals beyond your household”.

It comes as Netflix, the world’s biggest streaming service, has seen its viewership roar higher following the pandemic.

It reached 200 million users worldwide in February with its stock now up nearly 50 per cent on this time last year. The company also reported nearly US$25 billion (AU$32 billion) in revenue and $2.8 billion (AU$3.6 billion) in profit last year. 

Netflix offers a one-month free trial. After that, its basic plan costs $10.99 a month for one streamer.

Users can pay $15.99 for two simultaneous streams or $19.99 for four simultaneous streams. Previously, the streamer limit was the main way Netflix monitored user numbers.

Follow Yahoo Finance on Facebook, LinkedIn, Instagram and Twitter, and subscribe to the free Fully Briefed daily newsletter.

Image: Yahoo Finance
Image: Yahoo Finance