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Kate Moss unveiled as the new face of Kim Kardashian’s SKIMs underwear brand

·2-min read
Kate Moss in the campaign (Skims)
Kate Moss in the campaign (Skims)

Legendary British supermodel Kate Moss is the new face of Kim Kardashian‘s SKIMS underwear brand.

The reality star and businesswoman, 40, confirmed the news on her Instagram page on Tuesday with a series of pictures of Moss, 47, wearing items from the latest SKIMS collection.

It comes just weeks after the pair were spotted together in Rome - with the pair see at the Vatican together along with Moss’s daughter Lila, 18.

Kardashian described Moss as “THE fashion icon” as she unveiled the supermodel as the new face of her shapewear and loungewear brand.

“Introducing Kate Moss for @SKIMS,” she wrote on Instagram. “I first met @katemossagency in 2014 through Ricardo Tisci, and was instantly struck by her cheeky humour, authentic and classic beauty – we’ve been friends ever since!

“She is THE fashion icon, defining a whole generation of style and I am honoured to feature her as the new face of SKIMS this Summer!”

The photo shoot and campaign is deliberately stripped back, Kardashian told Vogue. “We wanted to keep the focus on Kate – she is a force in her own right with such a strong presence, so we kept the set and background neutral to make sure that really came through. It’s 100 per cent Kate being Kate – she’s the best in the business for a reason.”

The duo are believed to have met at Burberry Chief creative officer Tisci’s 40th birthday party in Ibiza in 2014. Five years later, they were also seen at a Miami Dior fashion show in December 2019.

Kardashian has previously spoken of how she is inspired by Moss’s style. Speaking to Mail Online in 2014, she said: “I love Kate Moss. “I love how she wears her winged eyeliner and her messy hair and how it looks so effortless but still put together. It looks beachy and messy at the same time; I love her glamour.”

Billionaire businesswoman Kardashian is enjoying a successful summer for her brands. It was recently announced SKIMS will provide Team USA’s underwear and sleepwear at the 2021 Tokyo Olympics and Paralympics. The star has also revealed her KKW Beauty company is undergoing a rebrand.

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