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Kahoot picks up $215M from SoftBank for its user-generated, gamified e-learning platform

Ingrid Lunden
·5-min read

After announcing a modest $28 million raise earlier this year, the user-generated gamified e-learning platform Kahoot today announced a much bigger round to double down on the current surge in demand for remote education.

The Norwegian startup -- which has clocked 1.3 billion “participating players” in the last 12 months -- has picked up $215 million from SoftBank, specifically by way of a "private placement to a subsidiary of SoftBank Group Corp., through issuance of 43,000,000 new shares." The placement was made at 46 Norwegian Krone per share, working out to NOK1,978 million (or $215 million), and the funding will be used for acquisitions and also to continue its expansion.

Kahoot is traded on the Merkur Market in Oslo -- a stepping stone between being a fully private startup and a publicly listed company -- and today the company is trading more than 15% up on the news. At market open today, it was valued at NOK22.2 billion, or about $2.4 billion -- so by the end of the day that market cap is likely to have gone up as a result of today's investment.

"Kahoot! is experiencing strong momentum and accelerated adoption as enterprises increasingly seek engaging, trustworthy and user-friendly ways to build corporate culture, educate and interact," the company noted in a statement. "At the same time, schools and educators are looking to enhance the learning experience, whether virtually or in the classroom. The Company intends to use the net proceeds from the Private Placement to finance accelerated growth through value-creating non-organic opportunities and continue to build a unique platform company."

We are reaching out to SoftBank for a direct comment on the news -- which was announced by Kahoot in the briefest of terms necessary for disclosure as a publicly traded company -- and will update as we learn more.

Update: A spokesperson said SoftBank declined to provide further comment.

SoftBank has had a long track record with investing in both gaming and online education, backing the likes of Supercell (another European gaming hit startup, now majority owned by Tencent), and most recently Unacademy, an e-learning startup in India.

Indeed, the company has been one of the more prolific investors in the startup world, both from SoftBank Group as well as via its Vision Fund and other related VC funds that it has set up.

Not all of those investments have been great: The company has come under fire for sinking hundreds of millions into growth rounds for buzzy startups that hemorrhaged cash and failed to turn a profit -- OYO, WeWork and Uber being prime examples -- and in some cases appeared to be run in a way that didn't indicate that they would turn things around anytime soon. The takeaway message for some was that SoftBank, once a gold standard in investing, felt hasty and poorly managed itself.

But despite that, it has continued to remain very active, and the head of the Vision Fund, Rajeev Misra, recently highlighted e-learning as one of the three areas it's focusing on for investments at the moment, in light of COVID-19.

Kahoot, meanwhile, has been building a two-pronged business: first, a platform aimed at school children to build and use, and browse and use others' online learning content; and second, a platform where corporates can build, use, and use others' corporate training materials. The former puts an emphasis on free usage, while the latter is a paid product.

In both cases, Kahoot's content is built around the idea of gamification -- learning designed as games -- to make the process more fun and engaging. It has described itself as the "Netflix of Education" -- but I think of it a little more like YouTube, because of the user-generated element of a lot of the material.

Kahoot has been successful in its model so far. It says that it has had 1.3 billion participating players, with 200 million games played and 100 million user-generated Kahoots, in the last 12 months.

As a point of comparison, last month, when it announced an acquisition to boost its corporate learning business -- it bought an enterprise engagement platform called Actimo for about $33 million -- it said that it had counted some 1 billion “participating players,” on top of some 4.4 billion users, since first launching the platform in 2013.

In its Q3 earnings released earlier this month, the company said it posted invoiced revenue of $11.6 million, up 240% increase on the same quarter a year earlier. It posted $5.2 million in positive cash flow from operations, compared to $-0.6 million in Q3 2019, and had 360,000 paid subscriptions, up 160% on the year earlier.

SoftBank is not the company's first high-profile investor. Other backers in the company include Microsoft and Disney, as well as the well-known regional VCs Northzone and Creandum. The company tells me it has now raised a total of $325 million (based on current exchange rates).

Online education has been on a slow incline for years, as schools and students turn to the internet to supplement and in some cases replace teaching in physical classrooms, tapping into infrastructure that has further reach, in some cases (like higher education) costs less and is popular with students.

But, as with some other areas of tech, 2020 has seen that trend accelerate drastically as many schools have reduced teaching or shut down altogether in an effort to curtail the spread of the novel coronavirus that leads to COVID-19.

That has led to a huge boost of activity -- sometimes quite urgent and not as a choice but a necessity -- and investor attention in the last year for e-learning startups. Others announcing funding in the last couple of months have included Outschool (which raised $45 million and is now profitable), Homer (raised $50 million from an impressive group of strategic backers), Unacademy (raised $150 million) and the juggernaut that is Byju's (most recently picking up $500 million from Silver Lake).

Alongside e-learning, gaming companies have been one of the categories of tech that have had a windfall of sorts this year by providing content to divert and occupy people as some normal activities have been curtailed because of the global health pandemic. Just yesterday the gaming giant Roblox, last valued at $4 billion, announced that it had quietly filed to go public.