The Covid-19 pandemic may have bruised the economy and impacted the personal savings of millions of Australians – but that hasn’t dampened enthusiasm for the latest iPhone.
More than a third (35 per cent) of Australian iPhone users believe $1,000 is too much to pay for a phone – yet are still interested in buying the iPhone 12, according to new research from WhistleOut.
And 3 in 10 people who believe $1,000 is too much for a phone actually plan to get the iPhone 12 before the end of the year anyway.
WhistleOut’s survey of 600 people sought to find out whether financial concerns would hold people back from purchasing the new device.
“It appears that most people in the market for an iPhone 12 will be willing to pay more for it than the average Australian, even with the financial uncertainty of Covid-19 as a backdrop,” wrote WhistleOut managing editor Alex Choros in a guide about the iPhone 12.
“According to our survey 75 per cent of people are being more conservative with their money due to coronavirus and 69 per cent have been actively saving since the pandemic took hold, but that doesn’t seem to have dampened many people’s fires for getting an iPhone 12.”
The iPhone 12 was released on 12 October in four different sizes: iPhone 12 Mini, iPhone 12, iPhone 12 Pro, and the iPhone 12 Pro Max.
It is the first iPhone to offer 5G.
Each model will differ in price according to how much memory you want your device to have, with the lowest being 64GB and the highest being 512GB.
However, the iPhone 12 Mini and the iPhone 12 don’t come with any more than 256GB memory, while the iPhone 12 Pro and the iPhone 12 Pro Max start at 128GB.
According to Reviews.org, the cheapest iPhone in the 12 range – the iPhone 12 Mini with 64GB memory – starts at $1,179 at Kogan, while the iPhone 12 Pro Max with 512GB memory will set you back $2,349.
As of midnight Saturday AEDT, all the iPhone models are now available for pre-order in Australia.
While Australians have become more conscious of saving during the pandemic, a survey by money.com.au found nearly two thirds (61 per cent) of Aussies were not saving and didn’t have anything to fall back on if they fell into financial hardship.
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