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Introducing MCS Services (ASX:MSG), The Stock That Tanked 92%

We're definitely into long term investing, but some companies are simply bad investments over any time frame. It hits us in the gut when we see fellow investors suffer a loss. Spare a thought for those who held MCS Services Limited (ASX:MSG) for five whole years - as the share price tanked 92%. The last week also saw the share price slip down another 5.3%.

While a drop like that is definitely a body blow, money isn't as important as health and happiness.

See our latest analysis for MCS Services

MCS Services isn't currently profitable, so most analysts would look to revenue growth to get an idea of how fast the underlying business is growing. Shareholders of unprofitable companies usually expect strong revenue growth. That's because fast revenue growth can be easily extrapolated to forecast profits, often of considerable size.

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The image below shows how earnings and revenue have tracked over time (if you click on the image you can see greater detail).

ASX:MSG Income Statement, October 29th 2019
ASX:MSG Income Statement, October 29th 2019

It's probably worth noting that the CEO is paid less than the median at similar sized companies. It's always worth keeping an eye on CEO pay, but a more important question is whether the company will grow earnings throughout the years. This free interactive report on MCS Services's earnings, revenue and cash flow is a great place to start, if you want to investigate the stock further.

What about the Total Shareholder Return (TSR)?

We've already covered MCS Services's share price action, but we should also mention its total shareholder return (TSR). The TSR is a return calculation that accounts for the value of cash dividends (assuming that any dividend received was reinvested) and the calculated value of any discounted capital raisings and spin-offs. Its history of dividend payouts mean that MCS Services's TSR, which was a 89% drop over the last 5 years, was not as bad as the share price return.

A Different Perspective

MCS Services shareholders are up 5.9% for the year. But that return falls short of the market. But at least that's still a gain! Over five years the TSR has been a reduction of 36% per year, over five years. So this might be a sign the business has turned its fortunes around. Before spending more time on MCS Services it might be wise to click here to see if insiders have been buying or selling shares.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of companies we expect will grow earnings.

Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on AU exchanges.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.