Delivering a new hybrid event model, Informa Markets Fashion will continue evolving their digital event opportunities and reintroduce thoughtfully organized, physical experiences in 2021, starting with a new ‘MAGIC Pop Up Orlando’ event in February and the return of keystone, in-person marketplaces in the second half of the year
Credit: Jenna Bascom
Staff Interacting with Digital App, MAGIC
Credit: Hailley Howard
NEW YORK, Dec. 03, 2020 (GLOBE NEWSWIRE) -- Informa Markets Fashion, organizer of fashion trade events MAGIC, COTERIE, PROJECT, footwear event MICAM Americas, and apparel sourcing event SOURCING at MAGIC announced today its preliminary event schedule for 2021. Delivering on its promised introduction of a hybrid event model for the fashion trade industry, Informa Markets Fashion will return in January with a second edition of digital marketplace events, while also reintroducing live events starting with a new event format in February. An important step in actionably supporting fashion retailers and brands to recalibrate, recover, and reimagine business following massive global disruptions in 2020, these synergistically aligned events will also provide the industry with new avenues for continued commerce for the 2021 buying seasons.
Informa Market Fashion’s announcement of its live event schedule will begin with a new, more intimate experience, ‘MAGIC Pop Up Orlando’, which will be hosted on February 9-11 at the Orange County Convention Center. Bringing together a diverse group of brands traditionally found at WWDMAGIC, STITCH, PROJECT WOMENS, and MICAM Americas, this limited capacity, appointment driven event will showcase women’s trend and contemporary apparel, accessories, and footwear, as well as select menswear brands, and will draw a US-based audience of big-box, online, specialty, and boutique retail buyers. With safety at the forefront of merchandising and event execution, MAGIC Pop Up Orlando will feature a limited footprint of buyers and brands guided by Informa AllSecure, a detailed protocol of measures developed collaboratively with industry associations, event organizers and venues, along with input from health, government and local authorities in order to provide the highest levels of hygiene and safety.
“The safety and wellbeing of our guests is at the forefront of our in-person event planning,” says Kelly Helfman, Commercial President of Informa Markets Fashion. “All Informa Markets events around the world, regardless of format or location, follow Informa AllSecure protocol. Therefore, attendees can expect temperature screenings at entry, mask and physical distancing requirements as directed by local and government guidance both on the show floor and in public spaces, as well as continuous sanitization and deep cleaning measures. These are just a few of the rigorous protocols that will be followed to keep our guests safe and give them the peace-of-mind that we are carefully and considerately presenting our events this season, including MAGIC Pop Up Orlando, as well all future physical events in 2021.”
Synergistically with February’s live event, Informa Markets Fashion will return with a second edition of digital events in partnership with B2B e-commerce platform NuORDER, giving brands and retailers even greater breadth in business opportunities and a wider variety of event formats to participate in. Beginning in January, PROJECT DIGITAL, a comprehensive menswear marketplace, will launch on January 19, 2021 and run through February 15, 2021. MICAM Americas DIGITAL, Informa Markets Fashion’s footwear marketplace, will also launch on January 19, 2021 and will run through March 16, 2021. MAGIC DIGITAL, Informa Markets Fashion’s women’s young contemporary and trend marketplace, will launch on February 1, 2021 and will run through March 1, 2021, and COTERIE DIGITAL - an elevated women’s marketplace - will launch on February 16, 2021 and run through March 16, 2021.
Informa Markets Fashion’s apparel sourcing and supply chain digital event, SOURCING at MAGIC Online, which is hosted through a separate, proprietary platform will also return with its digital event, launching on March 1, 2021 and running through May 1, 2021.
Phasing into the second half of the year, Informa Markets Fashion will also return with its pillar larger-scale events in Las Vegas and New York. MAGIC Las Vegas - which will include WWDMAGIC, PROJECT, PROJECT WOMENS, MAGIC Men’s, MICAM Americas and SOURCING at MAGIC – will run from August 9-11, 2021 at the Las Vegas Convention Center in Las Vegas, Nevada. Shortly following, COTERIE will take place September 19-21, 2021 at the Jacob K. Javits Convention Center in New York City, New York.
Informa Markets Fashion is still exploring the potential for additional, larger scale marketplaces to be included in its 2021 lineup, while announcements on additional curated, intimate event opportunities will be shared in the coming months. Further details on MAGIC’s August event and COTERIE’s September events will be released closer to the marketplace dates, along with announcement of second half 2021 digital marketplace opportunities.
“For the fashion industry, it’s about interacting with materials and the tactile experience that is greatly missed - a sentiment that has been shared directly with us by our customers and what drives the want and need for a return to live events in 2021,” adds Helfman. “Our aim is to offer a scaled and symbiotic approach in order to convene and help rebuild the fashion wholesale community in 2021. In addition to evolving our digital product offering, our approach will be a phased reintroduction of physical events in a slow and thoughtful manner, as this will allow us to ensure maximum safety while delivering the much-needed opportunities for the industry to come together in key markets in 2021.”
To attend MAGIC Pop Up Orlando - February’s physical event, please register HERE
To exhibit at MAGIC Pop Up Orlando - February’s physical event, please email firstname.lastname@example.org
To attend the digital events of MAGIC, COTERIE, PROJECT, and/or MICAM Americas running January – March 2021, please register HERE
To exhibit in the digital events of MAGIC, COTERIE, PROJECT, and/or MICAM Americas running January – March 2021, please email email@example.com
For future updates and information on MAGIC Las Vegas and COTERIE’s September physical events, please visit:
ABOUT INFORMA MARKETS:
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.
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CONTACT: MEDIA CONTACT: Courtney Hazirjian PR and Communications Manager, Informa Markets Fashion firstname.lastname@example.org