Aussie gym franchise F45 Training is set to launch on the US Stock market in tonight's session with the initial public offering (IPO) set to value the company at around $2 billion.
F45 offers 45-minute fitness programs both in studios and directly to members at home. It was founded in 2013 in Australia, and now has 1,555 studios and 2,801 franchises across 63 countries.
If the IPO goes ahead as planned the gym will soon be listed on the New York Stock Exchange (NYSE) under the symbol FXLV.
What does Mark Wahlberg have to do with F45?
In 2019 Wahlberg purchased a minority investment in F45 Training giving the company a massive boost in popularity.
“Wahlberg’s involvement, leveraging his broad celebrity reach (with over 17 million Instagram followers) and well-known affinity for fitness, will continue to be a key differentiator in helping us to continue to drive growth,” F45 said in its IPO filing.
Wahlberg owns 26 per cent of MGIW who owns an F45 franchise and is on F45’s board.
MGIW reportedly plans to sell 1.6 million shares during the IPO, which would see the company earn around $23.3 million.
Which means Wahlberg could stand to make around $6 million overnight.
How to invest in F45
Should the IPO go ahead as planned in the US session you can be like Wahlberg and invest in the gym franchise yourself.
First, you will want to get yourself set up on an app or trading platform that gives you access to NYSE-listed shares.
Apps like eToro, Superhero, Robinhood etc all provide access to the US market. All you need to do is look up the ticker code (FXLV) and choose how much you’d like to invest.
Keep in mind that the price of a company on its IPO day can fluctuate a bit if there is a lot of hype so make sure you understand all the risks before investing.