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WATCH: How Aldi is winning the supermarket wars

Trevor Treharne
WATCH: How Aldi is winning the supermarket wars


WATCH: Fierce supermarket price wars caused by Aldi expansion and Woolworths' store upgrades. Helen Wellings reports.

Also read: Five reasons some shoppers hate Costco

COLES STATEMENT:

“Lowering prices is not a new idea at Coles – we have been constantly lowering prices for the past six years, and we’re not diverting from that strategy for even a moment.

We have recorded cumulative food and liquor deflation of 5.9 per cent from FY09 to FY15. That’s a significant reduction when ABS data shows overall food prices in Australia rose by a cumulative 14.8 per cent over the same period.

Meanwhile we now have around 2,400 items on Every Day low pricing delivering exceptional value to customers every time they shop.

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In the first quarter of the financial year, Coles recorded positive growth in underlying volume, transactions and basket size, showing that customers are responding to our continued investment in value.”

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