Yahoo Finance Game changer: Pizza Hut launches new Facebook Messenger ordering
You’re on the train home from work on Friday, chatting with your friends about when they’ll be arriving for tonight’s movie night and trying to order pizza at the same time. It’s a rainy night, so you know the restaurant is already going to have a huge line of orders.
In the convenience era, juggling between Facebook’s Messenger app and the pizza restaurant’s website can be annoying.
But a new platform launched by Pizza Hut today hopes to change that.
Pizza Hut Instant Ordering allows Facebook Messenger users to place orders directly within Facebook Messenger.
Facebook Messenger was the most downloaded mobile app between January and March this year, with Pizza Hut hoping the innovation will boost and streamline the number of orders.
Users message Pizza Hut Instant Ordering and are then offered a series of choices like delivery or pick up, food category and pizza type.
Payment on the Pizza Hut Instant Ordering Bot is operated by Visa and Cybersource.
While other fast food restaurants have Facebook bots, this is the first bot to allow users to complete the transaction without exiting Facebook.
“We are the first in the industry in Australia to provide a ‘Native’ experience - the customer is never asked to leave Facebook Messenger App to complete their order, meaning their end-to-end experience takes place entirely within the Facebook Messenger app,” a spokesperson told Yahoo Finance.
Here’s what it looks like.
The innovation comes as Uber Eats pushes into business catering, launching Uber Eats for Business in Australia this week.
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