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Facezam 'stalker app' was a hoax
The Internet is quick to react to new technologies, so when facial recognition app Facezam claimed to be able to identify strangers from a photograph, people - understandably – lost it.
The smartphone app’s website claimed, “Facezam is the Shazam for faces. Take a photo of anyone, Facezam it and you can find their profile in less than ten seconds.”
Ten seconds. That’s all it would take! Sure, it’s good if you’re awful with names and run into people at functions, but imagine being recognised by a stalker?! Not ideal.
Well, before you get anxious, take a deep breathe because Facazam’s website has since revealed that the app is actually just a hoax which orchestrated by a viral marketing agency.
“For those concerned about Facezam, the app never existed and is never going to launch,” the homepage on the website reads.
“This was a publicity stunt by Zacozo Creative, a Viral Marketing Agency. Thankfully, face-matching apps don't currently exist in the West. We hope it stays that way.” Indeed, so do we!
Meanwhile, Facebook has since made a statement about the scare.
"People trust us to protect their privacy and keep their information safe. This activity would violate our terms," Facebook said.
So if you’re a Facebook user, don’t rush to delete your account because the social networking site has a strict policy whereby it reviews apps that use its data before they go live. And as anyone with a conscience would expect, apps that collect users' data or use automated technology to scan Facebook are NOT allowed to launch without permission from Facebook.
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