Twitter is planning to charge a new $31-a-month verification fee, as Elon Musk begins his overhaul of the social media platform.
Musk is reportedly considering changing Twitter Blue, the platform’s subscription service, including potentially increasing the $7.80 monthly fee (US $4.99) to $31 (US $19.99).
Twitter users who are verified by the platform would have 90 days to subscribe to Twitter Blue or lose their blue tick, according to a report by The Verge.
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Twitter employees were reportedly given until November 7 to launch the feature or be fired.
“The whole verification process is being revamped right now,” Musk tweeted on Sunday.
The whole verification process is being revamped right now
— Elon Musk (@elonmusk) October 30, 2022
While he was yet to comment on the changes directly, Musk replied to a Twitter poll created by his longtime associate, Jason Calacianis.
The poll asked users how much they would pay per month to be verified and get a blue checkmark: $5, $10, $15 or “wouldn’t pay”.
How much would you pay to be verified & get a blue check mark on Twitter?
— firstname.lastname@example.org (@Jason) October 31, 2022
The majority of people voted they would not pay.
“Interesting,” Musk tweeted in response to the poll.
Twitter Blue launched a year ago and currently offers subscribers access to premium features, including ‘Undo Tweet’.
The Tesla CEO has been tweeting about how to revamp the platform and replying to suggestions.
On Monday, Musk launched a poll asking Twitter users if he should bring back Vine, the short-form video platform that was acquired by Twitter and shut down in 2017.
The move would put Twitter in competition with TikTok.
YouTuber MrBeast wrote: “If you did that and actually competed with TikTok that’d be hilarious”. To which Musk replied: “What could we do to make it better than TikTok?”
Musk has also promised to form a content-moderation council, but said the company had not yet made any changes to Twitter’s content-moderation policies.