SAN JOSE, CA - OCTOBER 23: Apple Senior Vice President of Worldwide product marketing Phil Schiller announces the new iPad Mini during an Apple special event at the historic California Theater on October 23, 2012 in San Jose, California. The iPad Mini is Apple's smaller version of the iPad tablet. (Photo by Kevork Djansezian/Getty Images)
The miniature tablet's cheapest version retails for $329. But when compared to similar devices from competitors Amazon and Google, it seems as if Apple customers are paying a premium.
Today we discovered that there may be a reason for the higher price.
AllThingsD reports that it costs Apple $188 to manufacture the device.
Here's what Arik Hesseldahl had to say:
The base model, a Wi-Fi-only 16 gigabyte iPad mini, which sells for a starting retail price of $329, costs about $188 to build. Adding additional memory — the options are 32GB and 64GB — adds only incremental cost but a fair amount of profit, amounting to an additional $90 for the 32GB version and $162 per unit on the 64GB model.
Besides revealing how much each individual part costs Apple, a teardown of the mini showed that the display is a new type of technology called GF2 made by LG. GF2 helps the overall display to be thinner than on previous generations.
This new screen is also driving the price for Apple up.
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