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Coles permanently slashes prices on hundreds of products

Lucy Dean
·2-min read
Adelaide, Australia - May 9, 2011: Coles Supermarket sign on a store in Australia. Coles is one of Australia's leading supermarket chains, operating for more than 50 years.
Are your favourites among the discounted products? Image: Getty

Coles will cut the price of more than 200 products in a move it says will help lower the cost of living.

The supermarket giant announced the decision on Tuesday, saying it will reduce prices over the next three months with ice creams, entertaining, convenience meals and cereals among the products to receive cheaper prices.

Coles head of pricing and value Tim Lane said the campaign will begin with 18 ice cream and convenience products including Haagen Dazs 475mL tubs, which will be reduced from $11.50 to $8 and Bulla Crunch ice cream bars from $7 to $4.50.

Coles’ Vegetable Lasagna and Meat Free Butter Chicken and Rice will also be $7 from $7.50.

And on Wednesday, another 17 products will be discounted across its deli, beverages and pet food ranges.

“We know that this has been a tough year and budgets continue to be stretched. With many Australians looking for ways to save money on regular purchases, we’ve lowered the cost of products across our ice cream and fresh convenience range,” Lane said.

“We’ll be adding further categories to the campaign throughout the summer period, to deliver even better value to customers every time they shop at Coles.”

These are the products that have been reduced in price so far:

PRODUCT

WAS RRP*

NOW*

SAVING

Haagen Dazs Ice Cream Tubs 457mL

$11.50

$8.00

30%

Bulla Crunch Ice Cream Bars 8 pack

$7.00

$4.50

36%

Bulla Chocolate Ice Cream Bars 10 pack

$7.00

$4.50

36%

Coles Nature’s Kitchen Meals 350g-400g

$7.50

$7.00

7%

Coles Primo HGP Free Roast Beef p/kg

$28.00

$27.00

3%

Coles Cat Food Pouches 12X85g

$6.50

$5.40

17%

Coles Dog Food Casserole 700g

$1.50

$1.30

13%

It comes as Australians struggle under COVID-19 conditions.

The JobSeeker and JobKeeper payments were both cut in recent days, while Australians also work to pay off the Christmas splurge.

According to Finder research, the average Australian spends $893 on Christmas, while Mozo research found a quarter of Australians were concerned about the cost of the season.

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