Melburnian “vaccine heroes” are eligible for prizes of $1,000 under a city plan to drive up COVID-19 vaccination rates in the Victorian capital.
Under the City of Melbourne campaign, people who share their vaccine stories on Instagram can win $1,000 shopping vouchers for Queen Victoria Market, Emporium or Melbourne Central.
Also read: Qantas offers $684,000 vaccination prizes
One winner will be crowned every day for six weeks from Monday 30 August, with eight bonus $1,000 vouchers taking the total prize pool to $50,000.
"Every single one of us has a role to play to slow the spread, reduce the harm and enable our city to reopen, so we're doing everything we can to encourage Victorians to get the jab if they're eligible," Lord Mayor Sally Capp said.
"With more people eligible than ever before, now is the time for us to race to the finish line which will see us protect the most vulnerable, allow our businesses to confidently reopen, and see the people we love.
"This is also a chance to support traders by encouraging people to shop local, and to return to the city when it's safe to do so."
How to enter
To enter, post a selfie on Instagram showing yourself about to get vaccinated or just having been vaccinated, or with your vaccination card.
Tag the City of Melbourne (@CityofMelbourne) and in 25 words or less share what you’re looking forward to after lockdown.
City of Melbourne said creativity and originality will also go a long way to picking up the daily prize.
"Getting vaccinated is the most important thing we can all do to ensure Melbourne reopens and stays open," City Activation portfolio lead, Councillor Roshena Campbell said.
This promotion comes after the city offered one $5,000 Melbourne experience package every day for 10 days.
Victoria is currently in the grips of its sixth COVID-19 lockdown, with 64 new cases of community transmission recorded in the last 24 hours.
Reported yesterday: 64 new local cases and 0 new cases acquired overseas.
- 35,753 vaccine doses were administered
- 55,333 test results were received
More later: https://t.co/lIUrl1hf3W#COVID19Vic #COVID19VicData
— VicGovDH (@VicGovDH) August 27, 2021
Nearly 26,000 Victorian residents were vaccinated in the last 24 hours, with 53.2 per cent of the 16 and older population now having received its first dose. Just under 39 per cent have received both doses.