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Bunnings opens online marketplace

Bunnings has launched its online marketplace. Images: Getty, Bunnings

Bunnings has announced a home and lifestyle online marketplace selling products including furniture, home entertainment and homewares.

The marketplace, called MarketLink, features new categories and products that are not available in-stores. 

It is separate to the existing Bunnings online store which has been trialled in Tasmania since March this year and will be rolled out nationally over the coming months.

Through MarketLink, shoppers will be able to buy items from third-party sellers, with a Trusted Seller badge denoting their status when shopping at Bunnings online.

The Trusted Seller badge also means the item will be sold and shipped directly from the third-party. 

Shoppers can have items like kitchenware, bedroom items, kitchen appliances and electronics delivered to their doors, with products like fresh flowers also on offer.

Bunnings managing director, Michael Schneider said that the marketplace, MarketLink, will give customers access to even more products, but added that the in-store experience will always be central to Bunnings.

“MarketLink was specifically created to meet our customers’ evolving home and lifestyle needs,” said Schneider.

 “We wanted to expand our online offer to provide our customers with a greater choice of products, everything from the front gate to the back fence, and now through MarketLink there are thousands of new products on bunnings.com.au.”

Bunnings announced MarketLink in October, with thousands of products already lined up for sale. Now that it’s launched, it will be in direct competition with other marketplaces like Amazon and eBay.

"There are obvious things that make sense for Bunnings to be able to provide to make your home better but there are other things you might want to put in your home that don’t make sense for Bunnings to keep — so that’s the way we have defined the market we are playing in," Schneider told The Australian  at the time. 

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