Despite the ‘retail apocalypse’ that claimed dozens of businesses in the past two years, Australians are a nation of shoppers: a whopping 97 per cent of Australian consumers shop online, according to PayPal’s 2019 mCommerce Index.
And there are some times in the day where we’re more inclined to splurge than others: more than two thirds (68 per cent) of Aussies say they usually shop on their mobile devices when relaxing at home.
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Australians are also tuning in and out of their TV shows, with ‘watching TV’ the second-most popular situation (40 per cent) in which to shop on their mobile devices.
Browsing in bed at the end of the day (38 per cent), at home keeping busy (30 per cent) and at work (28 per cent) rounded out the top five.
Just over one in five (22 per cent) said they shopped online while at the physical stores, and one in eight said they shopped while in the bathroom.
Nearly a third of Australian consumers (32 per cent) have made spontaneous purchases on their mobiles, but this figure is even higher in millennials at 48 per cent.
“In Australia, where almost 90 per cent of the population has a smartphone and people carry their phones with them everywhere – while they’re sitting at home on their couch, in the office, on public transport and in shopping centres – it’s inevitable that our shopping habits have evolved to include this indispensable tool for our lives,” said PayPal Australia managing director Libby Roy.
According to the Index, mobile devices (smartphones and tablets) have become the most preferred way to shop online, beating out laptop/notebooks (32 per cent) and desktops (23 per cent).
Those in Generation Z (18 to 24 years old) are the most frequent shoppers, with 17 per cent of this demographic saying they shop online every day, and 15 per cent saying they shop online several times a day.
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