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Hot cross buns are a beloved mid-year treat – but many Australians aren’t happy about stores selling the baked snack 122 days before Easter.
Coles and Woolworths customers have noticed hot cross buns on sale at the supermarket as early as December 26, and took to social media to complain about its availability only days after Christmas had come and gone.
“What’s with Hot Cross buns been on sale FOUR MONTHS before Easter?” one user wrote on Coles’ Facebook page. “They are intended for a particular occasion ! Yes they are yummy but 4 months early???”
Australians were indignant about the consumerism of holidays with religious significance.
Some argued that the hot cross buns should just be sold all year round.
Even the NSW Police’s Traffic and Highway Patrol Command weighed in.
Responding to the backlash, Coles said the bread was a popular option among shoppers.
“While some may object to hot cross buns before Easter, early sales of the traditional treat suggest that most can’t get them early enough,” Coles told news.com.au.
Woolworths told an irate customer on Facebook that the early sale of hot cross buns was to meet demand.
“To meet this early demand, our in-store bakers have started baking fresh Hot Cross buns,” Woolworths wrote.
But some customers didn’t buy the excuse.
Indeed, it seems the nation is divided on the bun’s early availability, with just as many coming out in defence or in praise of the buns.
“Maybe it costs them a lot to just make for one week out of the year. They need to profit from hot cross buns so they do it early. Will be buying some,” said a Twitter user.
“Pssssst. When are you stocking hot cross buns? This girl has got a mighty need,” someone tweeted, tagging Woolworths and Coles’ Twitter handles.