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Aussie suburbs most addicted to online shopping

Australia Post has revealed the four different types of shoppers dominating the country. Which one are you?

A composite image of townhouses in Paddington, which has one of the highest number of parcels delivered from online shopping purchases, and an Australia Post logo on parcel collection boxes.
Aussies flocked to online shopping during the pandemic. (Source: Getty)

Australia Post has shed some light on which Aussies had the biggest online shopping habits in 2022.

In its 2023 Online Shopping report, Australia Post found Queensland as a whole led the way last year with the highest year-on-year growth in online purchases.

But it’s Sydney’s eastern suburbs that really took the top spot, dominating the leader board when it came to volume of packages per capita and volume growth.

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Sydney’s Bondi Beach, North Sydney and Paddington took the top three positions for volume per capita, while Potts Point, Bronte and Bellevue Hill saw the biggest jump in the number of parcels delivered.

The top locals by volume were in Victoria, namely Point Cook, Hoppers Crossing and Cranbourne.

What kind of shopper are you?

The Australia Post report also revealed four different categories of Aussie shoppers and where they tended to live.

The sometimes shopper

Australia Post said the sometime shopper was the biggest cohort in the country and were defined as those who took part in online shopping around one to four months out of the year.

“They’re mostly male, aged 55-74+, of lower income and tend to reside in regional Australia, and many are retirees,” the report said.

These shoppers prefer to purchase in-store but when they do shop online it’s mostly for electronics, homewares and appliances.

These Aussies are mostly found in Lakemba, NSW, Woodridge, Qld, and Carlton, VIC.

The selective shopper

Australia Post said this group had a slight over-representation of males, aged 45-74 and typically had moderate incomes.

“[They prefer] in-store shopping but tend to shop online for auto parts and wine & liquor products more than other shoppers,” the report said.

These Aussies also tend to shop around online to find the best prices and also to access products they can’t otherwise get.

Selective shoppers are mostly found in Melbourne, VIC, Marsden Park, Qld, and Newington, NSW.

The savvy shopper

Do you shop online for athleisure, footwear, sporting goods and pet products? Do you also buy online for convenience and value deals and discounts? Well, you’re probably a savvy shopper.

Australia Post said savvy shoppers were the second-largest cohort in the country and skewed slightly towards females.

Typically, around 25-54 years of age, these shoppers also have busy lives and moderately high incomes.

The most savvy shoppers live in Secret Harbour, WA, Ferny Hills, Qld, and Wakerley, Qld.

The super shopper

Despite being a small cohort, the super shopper is responsible for half of all online shopping volume.

“This small cohort isn’t to be underestimated. Made up of mainly females between 18 and 44 , people in this group tend to have families and earn a particularly high income. They typically reside in metro areas,” the report said.

The super shopper mostly buys fashion, beauty products and baby products more than any other shopper. They also value fast delivery over free delivery.

Super shoppers tend to live in Menai, NSW, Frenchs Forest, NSW and Samford Valley, Qld.

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