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Amazon Prime Day kids’ toys deals 2021: Best offers on Lego, Barbie, Disney’s Frozen and more

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The shopping event offers a great chance to bag a bargain for a loved one’s birthday or even Christmas presents (The Independent)
The shopping event offers a great chance to bag a bargain for a loved one’s birthday or even Christmas presents (The Independent)

Prepare to do some serious shopping because Amazon Prime Day is here – a two-day sales bonanza where the retailer offers some whopping discounts.

The online giant is slashing the prices of everything from Amazon devices and laptops to TVs and tech, as well as Apple products, games consoles and accessories and even fashion.

Be sure to also keep an eye on our ultimate Prime Day guide, which is being updated regularly with nothing but the crème de la crème.

But, there are also plenty of great discounts on toys, gadgets and board games for kids, making it an ideal time to pick up birthday presents, something to keep them entertained during the summer holidays or, dare we say it, even make a dent in their Christmas wishlists.

Whether you’re shopping for a Lego lover, Avengers super-fan or puzzle whizz, you can rely on our round-up of the biggest and best savings that are currently on offer – thank us later.

Read more:

Our IndyBest team handpicks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.

The Prime Day kids’ toy deals available now

Dreamon take apart dinosaur toys for kids with storage box: Was £26.99, now £15.99, Amazon.co.uk

Dreamon take apart dinosaur toys for kids with storage box: Was £26.99, now £15.99, Amazon.co.uk (Amazon)
Dreamon take apart dinosaur toys for kids with storage box: Was £26.99, now £15.99, Amazon.co.uk (Amazon)

This set from Dreamon will not only encourage your young ones’ curiosity, it could help to improve their hand-eye coordination, inspire logical thinking and aid their problem-solving skills. This type of STEM toy is great for encouraging learning through play and we’re sure this set of dinosaurs will keep your little ones engaged and exploring for hours on end.

Buy now

Barbie estate dream camper: Was £259.84, now £84.85, Amazon.co.uk

Barbie estate dream camper: Was £259.84, now £84.85, Amazon.co.uk (Amazon)
Barbie estate dream camper: Was £259.84, now £84.85, Amazon.co.uk (Amazon)

Just in time for summer, this Barbie caravan set means you can take your favourite dolls on holiday, pandemic or not. The vehicle transforms into a campsite with a pool and waterslide, chairs, tables and even hammocks. It comes with two dolls included, sisters actually, who you can take on a road trip from your bedroom to the living room. With a near £200 saving, this is a seriously impressive Prime Day deal.

Buy now

Hasbro Gaming Monopoly classic game: Was £22.99, now £13.95, Amazon.co.uk

Hasbro Gaming Monopoly classic game: Was £22.99, now £13.95, Amazon.co.uk (Amazon)
Hasbro Gaming Monopoly classic game: Was £22.99, now £13.95, Amazon.co.uk (Amazon)

There’s 39 per cent off this family favourite game that’s great for rainy days and keeping everyone entertained. All you need to do is buy, sell and scheme your way to a lucrative property portfolio investing in houses, hotels and entire streets while avoiding jail. You can’t go wrong with a good game of Monopoly.

Buy now

Amazon Fire HD 8 kids tablet: Was £139.99, now £69.99, Amazon.co.uk

Amazon Fire HD 8 kids tablet: Was £139.99, now £69.99, Amazon.co.uk (Amazon)
Amazon Fire HD 8 kids tablet: Was £139.99, now £69.99, Amazon.co.uk (Amazon)

The Fire HD 8 kids tablet is currently on offer, with an impressive saving of 29 per cent. In our round-up of the best kids’ tablets, our reviewer praised it for being the “Goldilocks” of all the Fire tablets. “Battery life and storage (32GB) are noticeable steps up from the 7in model,” they said. On a full charge, it allows up to 10 hours of reading, playing games, browsing the web and watching videos. You can even set screen limits and educational goals to keep tabs on your child’s use.

Buy now

Lego technic ‘Fast & Furious’ Dom’s Dodge charger: Was £89.99, now £51.99, Amazon.co.uk

Lego technic ‘Fast & Furious’ Dom’s Dodge charger: Was £89.99, now £51.99, Amazon.co.uk (Amazon)
Lego technic ‘Fast & Furious’ Dom’s Dodge charger: Was £89.99, now £51.99, Amazon.co.uk (Amazon)

A lot of Lego sets don’t come cheap, but this retro car inspired by the original 1970 Dodge charger R/T has 42 per cent off, and would make the perfect birthday present for a Lego-obsessed child (or adult). It’s created with features mimicking the real car, including moving pistons, suspension, an air blower and even a steering system. Whether it’s for play or to keep on display, it’s a unique way to indulge a love of cars.

Buy now

Sylvanian Families red roof cosy cottage: Was £68.83, now £15.19, Amazon.co.uk

Sylvanian Families red roof cosy cottage: Was £68.83, now £15.19,  Amazon.co.uk (Amazon)
Sylvanian Families red roof cosy cottage: Was £68.83, now £15.19, Amazon.co.uk (Amazon)

There’s a huge 78 per cent off this adorable Sylvanian Families set, from the brand that has been popular with kids since 1985. It’s the perfect size to introduce the bunny rabbit family into a child’s playtime as it features a two-storey house, a chocolate rabbit girl and furniture that they can have fun decorating with. Suitable for ages three and older, it’s ideal for encouraging kids' imagination.

Buy now

Tonies Toniebox starter set including 1 creative character: Was £69.95, now £55.96, Amazon.co.uk

Tonies Toniebox starter set including 1 creative character: Was £69.95, now £55.96, Amazon.co.uk (IndyBest)
Tonies Toniebox starter set including 1 creative character: Was £69.95, now £55.96, Amazon.co.uk (IndyBest)

Help your little one drift off with this kids’ bedtime stories player. It’s so simple that three-year-olds can operate it themselves, and is screen-free to help maintain a healthy sleep environment. With seven hours of charge time, you can easily take it with you on long car journeys too. You don’t have to worry about your little one breaking it or hurting themselves, as it’s robust and has child-friendly rounded edges. The starter set was crowned best buy in our round-up of the best kids’ audio players; our reviewer loved the little hand-painted figures on the top and said that the Toniebox had “serious kid-appeal and was greeted with a big ‘wow!’ when we unboxed it”.

Buy now

Barbie dreamhouse playset: Was £289.99, now £157.59, Amazon.co.uk

Barbie dreamhouse playset: Was £289.99, now £157.59, Amazon.co.uk (Amazon)
Barbie dreamhouse playset: Was £289.99, now £157.59, Amazon.co.uk (Amazon)

When Barbie called this her dreamhouse she wasn’t kidding. Coming complete with three stories, eight rooms, a working elevator, pool and slide, we too are about ready to move in. We’re sure parents will be pleased with the reduced price tag – maybe not so much with 70 pieces that come included. But with no limit to your little one’s imaginations, there’s no doubt that playtimes will be endless and worth every moment of assembly required!

Buy now

Lego technic Ducati panigale V4 R motorbike: Was £54.99, now £38.14, Amazon.co.uk

Lego technic Ducati panigale V4 R motorbike: Was £54.99, now £38.14, Amazon.co.uk (Amazon)
Lego technic Ducati panigale V4 R motorbike: Was £54.99, now £38.14, Amazon.co.uk (Amazon)

Another collectable item for keen Lego fans is this motorbike that has over 40 per cent off in the Prime Day sale. Designed for children aged 10 and older, it comes with a two-speed gearbox, front and rear suspension, a kickstand, exhaust pipe, windshield and dashboard. It’s as accurate as a Lego bike can be to the real deal.

Buy now

Disney Frozen Elsa fashion doll inspired by ‘Frozen 2’: Was £13.99, now £7.69, Amazon.co.uk

Disney Frozen Elsa fashion doll inspired by ‘Frozen 2’: Was £13.99, now £7.69, Amazon.co.uk (Amazon)
Disney Frozen Elsa fashion doll inspired by ‘Frozen 2’: Was £13.99, now £7.69, Amazon.co.uk (Amazon)

With almost 50 per cent off, this Elsa doll, inspired by the enormously popular Disney film Frozen, is guaranteed to bring a smile to your child’s face. If there’s a birthday coming up, this will make the perfect gift. You can play with her hair to create different styles and recreate scenes from the film.

Buy now

Lego city passenger train set: Was £119.99, now £70.99, Amazon.co.uk

Lego city passenger train set: Was £119.99, now £70.99, Amazon.co.uk (Amazon)
Lego city passenger train set: Was £119.99, now £70.99, Amazon.co.uk (Amazon)

This Lego train set has an impressive number of features that make it a sophisticated toy to get to grips with. In it, you’ll find four mini-figures made up of two passengers, a train conductor and a train attendant, along with a train that boasts a motorised engine that’s got a 10-speed Bluetooth remote control. It’s full of accessories to add to the experience too, ranging from a café car to suitcases and signal poles.

Buy now

Polly Pocket tropicool pineapple purse: Was £42.95, now £15.99, Amazon.co.uk

Polly Pocket tropicool pineapple purse: Was £42.95, now £15.99, Amazon.co.uk (Amazon)
Polly Pocket tropicool pineapple purse: Was £42.95, now £15.99, Amazon.co.uk (Amazon)

Get ready for a serious nostalgia hit. There’s a massive 76 per cent off this Polly pocket doll set, making it an absolute steal. It’s a rather fetching pineapple purse that opens up to reveal a treehouse, zipline, rainforest café and tropical animals to enjoy. It also comes with a strap so kids can wear it out and about, and we suspect it will come in very handy for long car journeys.

Buy now

Nerf Fortnite Rl: Was £76.73, now £20.19, Amazon.co.uk

Nerf Fortnite Rl: Was £76.73, now £20.19, Amazon.co.uk (Amazon)
Nerf Fortnite Rl: Was £76.73, now £20.19, Amazon.co.uk (Amazon)

Don’t miss out on this hugely discounted Nerf gun that’s been inspired by the popular video game, Fortnite. With no batteries required, it will only take seconds to start launching the two foam Nerf rockets that come included.

Buy now

Lego Dots creative party kit with cupcakes 41926: Was £21.99, now £14.59, Amazon.co.uk

Lego Dots creative party kit with cupcakes 41926: Was £21.99, now £14.59, Amazon.co.uk (IndyBest)
Lego Dots creative party kit with cupcakes 41926: Was £21.99, now £14.59, Amazon.co.uk (IndyBest)

It’s like decorating cupcakes without the messy part! This sweet kit features eight customizable cupcakes, a sticker sheet, buildable birthday candles and plenty of colourful tiles. Kids decorate the cupcakes using the Lego dots; either following the design patterns or letting their creativity run wild. This kit would be great for group party activities and solo play alike!

Buy now

Barbie doll and horse: Was £79.76, now £18.84, Amazon.co.uk

Barbie doll and horse: Was £24.56, now £17.99, Amazon.co.uk (Amazon)
Barbie doll and horse: Was £24.56, now £17.99, Amazon.co.uk (Amazon)

There’s a whopping 77 per cent off this Barbie doll that’s a bargain simply too good to miss. Complete with a removable pink bridle and brown saddle, with a Barbie doll dressed up in all the riding gear she’ll need – we’re talking riding pants, a polka-dot top, riding boots and a pink helmet – it’ll provide hours of fun.

Buy now

Hot Wheels city garage connectable playset: Was £104.99, now £63.99, Amazon.co.uk

Hot Wheels city garage connectable playset: Was £104.99, now £63.99, Amazon.co.uk (Amazon)
Hot Wheels city garage connectable playset: Was £104.99, now £63.99, Amazon.co.uk (Amazon)

Designed for kids aged four and up, this extensive city garage set can offer hours of imaginative play with many intricate parts, mini-figures and parking and storage for 90 cars. There’s even a shark in the middle to make races more exciting as, if your car doesn’t successfully complete the double-lane loop into Hot Wheels city, it’ll be eaten.

Buy now

LOL Surprise! hairgoals, surprise doll with brushable hair: Was £18.99, now £8.99, Amazon.co.uk

LOL Surprise! hairgoals, surprise doll with brushable hair: Was £18.99, now £8.99, Amazon.co.uk (Amazon)
LOL Surprise! hairgoals, surprise doll with brushable hair: Was £18.99, now £8.99, Amazon.co.uk (Amazon)

Have fun playing dress-up with this doll that allows you to create big and beautiful hairstyles with a kit that’s full of accessories, ranging from a hairbrush to sunglasses. You can also dip your doll in water to change the colour of the hair and when it’s not being played with, simply put it back in the hairspray can it comes in.

Buy now

Nerf ultra one motorised blaster: Was £52.99, now £44.99, Amazon.co.uk

Nerf ultra one motorised blaster: Was £52.99, now £44.99, Amazon.co.uk (Amazon)
Nerf ultra one motorised blaster: Was £52.99, now £44.99, Amazon.co.uk (Amazon)

This Nerf gun comes with all the bells and whistles you need to take your gameplay to the next level. Created with the farthest flying nerf darts ever, they can travel up to 36 metres and the drum can store a huge 25 darts, so you’ll beat out your opponent with ease. To use you’ll need four C alkaline batteries.

Buy now

Barbie pet supply store: Was £36.99, now £23.89, Amazon.co.uk

 (Amazon)
(Amazon)

Snap up this Barbie pet boutique playset, which is an animal lover’s dream with four pets, a grooming station, checkout counter and over 20 themed play pieces. The playset can transform in seconds as the counter lifts up to reveal a sink where Barbie can groom her puppy, which has a colour-change feature that takes him from dirty to clean using water. The set also features shelving and storage for accessories including treats, toys and grooming tools.

Buy now

Voucher codes

For the latest discounts on kids’ toys, clothing and more, try the links below:

Read more on Amazon Prime Day 2021

Best Prime Day home appliance deals – There are huge savings across big-name brands such as Shark, Dyson, Nespresso and Philips right now

Best Prime Day Nintendo Switch deals – Calling all gamers: there’s big discounts on the popular console and bundles

Best Prime Day fashion and clothing deals – With prices slashed on dresses, jeans and more, it’s time to get your re-entry outfit planned

Best Prime Day TV deals – Update your at-home cinema experience without paying full price with our featured deals

Best Prime Day gaming deals – Looking for a new console, or after a new controller or game? Here are the best deals for gamers

Best Prime Day fitness deals – From yoga mats to dumbbells, snap up these savings and upgrade your home workout

Best Prime Day laptop deals – Find big discounts on MacBooks, Microsoft Surface laptops and more

Best Prime Day Amazon device deals – Discover big savings on Amazon’s cutting-edge smart home tech

Best Prime Day Apple deals – With rarely seen savings on the brand’s products, it’s the perfect time to invest in new tech

Best Prime Day alcohol deals – All the boozy savings you need to know about on spirits, wine and beer

Best Prime Day tech deals – Whether it’s a new phone, tablet, laptop or noise-cancelling headphones, you’ll find the best deal here

Best Amazon Prime Day deals – Read our IndyBest guide to all the best Prime Day 2021 deals

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