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Amazon Fresh opens new till-free grocery store in London

Joanna Bourke
·1-min read
An existing Amazon Fresh store is pictured (Amazon)
An existing Amazon Fresh store is pictured (Amazon)

Amazon Fresh is expanding further in London, with its latest ‘till-free’ grocery store opening in White City, it has emerged.

The branch opening on April 15 means tech giant Amazon will now have three convenience stores offering ‘just walk out shopping’ in the UK.

Customers use the Amazon app to enter and can put their phone away and shop for what they need, bagging items as they go. Once finished, they can walk away without using a till, and are automatically billed as they leave. 

WATCH: Inside the UK's first Amazon Fresh store

The latest shop, close to White City tube station, comprises 2,500 square feet in the ‘front of house’ part of the site.

Amazon Fresh opened its first store outside of the US in Ealing in March, and has since welcomed customers to another branch on Wembley Park Boulevard.

The company said: “We are excited to see how customers like the Amazon Fresh stores and look forward to opening more in the greater London area in the future.”

Matt Birch, director of Amazon Fresh Stores UK, said in March: “We hope to open a few more in London in areas like Ealing and believe it will work in residential areas and city centres.”

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