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Amazon back-pedals on frustrating ban

Image: Getty
Image: Getty

Australian shoppers will now be able to shop Amazon’s global website after the retail juggernaut yielded to customer pressure.

The company will open up access to around half a billion products from midnight tonight.

“As a result of customer feedback, from November 22 Amazon customers will be able to ship eligible items from amazon.com to Australian delivery addresses,” an Amazon spokesman told News Corp.

“Earlier this year … in order to remain compliant with the legislation, (Amazon) made the difficult decision to suspend exports from our international stores to Australia.

“Following the announcement of these changes, we listened to the customer feedback and assessed how we could respond….

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“We are pleased to be able to offer Australian customers selection from amazon.com, complementing the over 80 million products available on amazon.com.au,” the spokesman said.

The move also follows the 1 July GST changes which levied a 10 per cent tax on all low-value overseas purchases as well as businesses with a turnover of at least $75,000.

Last week Amazon Australia launched Amazon Fashion with more than 150 fashion brands in its catalogue, following the launch of its Pantry Food and Drinks branch in October.

Now read: Competition heats up as Amazon Australia breaks into fashion sector

Now read: Are Australian retail businesses in trouble?